5 weeks ago
Director, Audience Activation (Agencies)
NielsenIQ
New York City, NY (Hybrid)Full time$118K/yr – $150K/yr
Director, Audience Activation (Agencies)
New York City, NY (Hybrid)
$118K/yr – $150K/yrDirector/Executive5+ years expFull time
Posted 5 weeks ago
Job Summary
Own end‑to‑end deal leadership for audience activation solutions and drive revenue growth by leading strategy, proposals, negotiations, and client advisory across agencies and brands.
- Build and manage commercial terms with internal partners
- Lead data‑driven, cross‑team proposals and presentations
- Develop and expand opportunities through trusted advisory relationships
Job Description
Responsibilities
- Revenue Growth & Deal Leadership
- Identify, develop, drive new business and upsell existing opportunities focused on audience activation, enrichment and data enablement
- Manage end‑to‑end customer engagement, including strategy, discussions, proposal and presentations development, negotiation, and contracts where necessary
- Own commercial discussions and manage deal terms and conditions in partnership with internal stakeholders to ensure audiences meet customer needs to drive utilizations
- Client & Partner Engagement
- Leverage strong, preferably existing, industry relationships across advertising and media agencies, and at times brands, and ad tech partners, with a strong focus on stakeholders in programmatic, digital, video, investment, and account teams
- Lead advanced advertising, audience activation, and other data‑driven proposals and presentations that clearly articulate the value of MRI‑Simmons audience intelligence
- Act as a trusted advisor to customers by aligning MRI‑Simmons audience solutions to customer business, media, and campaign activation objectives
- Requires approximately 25% travel; in-agency presence expected
- Product & Go‑to‑Market Collaboration
Requirements
- Bachelor’s degree required
- 5–10+ years of experience in sales or business development within advanced advertising, programmatic, addressable, data enablement, audience data, or ad tech
- Proven success driving audience activation initiatives within agencies or brands
- Strong ad tech industry network across agency stakeholders, including programmatic, activation, investment, and digital teams
- Deep understanding of the advanced advertising, programmatic activation, and audience data ecosystem, including planning/insights, activation, and measurement/attribution solutions for digital video and CTV
- Demonstrated ability to communicate the value of audience and data‑driven solutions in a clear, compelling way
- Experience applying syndicated audience data to activation, planning, and partnership opportunities preferred
- Exceptional relationship management and executive‑level communication skills
- Strong negotiation skills with experience navigating complex commercial agreements
- Highly collaborative, proactive, and self‑directed
Preferred
- Familiarity with Challenger sales methodology and MEDDICC frameworks preferred
Benefits
- Comprehensive healthcare plan (medical, Rx, dental, and vision)
- Flexible spending accounts and a Health Savings Account (including company contributions)
- Life and AD&D insurance
- 401(k) retirement plan including company matching contributions
- Disability insurance
- Tuition Reimbursement
- Discretionary paid time off program and 11 paid holidays
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
NielsenIQ
NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ has operations in 95+ countries representing 97% of the world’s GDP. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full ViewTM.
Salaries
Posted range
$118K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
1,033 (4% of company)
Median Career Experience
18.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
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Vice President, Automotive Consulting Lead, Brand Strategy & Media
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John Puhl
SVP Media & Marketing Analytics Product Development (Product + Technology + DSci - AIML)
At the company for 16 years 6 months
Rajesh (Raj) Saggi
Senior Vice President, Global Brand & Thought Leadership
At the company for 5 years 1 month
Steven Saura
Vice President, Global Head of Brand, Creative and Social Media
At the company for 3 years 4 months
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1.4M
Traffic Source Mix
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25.6%
Direct
48.2%
Referral
22.5%
Social
1.1%
Paid
2.4%
Headcount Trend
Current headcount: ~28.3K