Responsibilities

• Own and build the community
• Own our social media channels — Instagram, Facebook, LinkedIn and beyond — with a consistent, inspiring presence.
• Respond to, celebrate and amplify community activity — sign ups, finish lines, fundraising targets, challenges, club spotlights, personal bests.
• Create and manage an email newsletter that keeps our audience informed, motivated and connected.
• Tell great stories
• Seek out and produce compelling participant stories — written, visual and video — that bring the platform to life.
• Commission and edit content from the wider outdoor community.
• Write short-form content such as event guides, destination guides and activity inspiration to help motivate people to get involved.
• Drive B2C revenue growth
• Work with the wider team to optimise the B2C journey from first visit to shortlist to maximise sign-ups and bookings.

Requirements

• A genuine passion for getting active outdoors and for active lifestyles — you live it yourself.
• Proven experience in community management, content creation or social media — ideally in sport, fitness, outdoor or lifestyle.
• A strong, versatile writer who can adapt tone and style across formats, including short-form social, long-form editorial and email newsletters.
• Confident across social media platforms and email marketing tools.
• Proactive and takes ownership — you spot what needs doing and get on with it, rather than waiting to be told.
• Commercially aware — you understand that engagement should ultimately help the business grow.
• Comfortable in a growing business where priorities shift, and you genuinely enjoy working closely within a small team.
• Organised, self-motivated and comfortable managing your own workload across office and remote days.
• Data-aware — you understand what the numbers are telling you and use them to improve.
• Experience with working with events or outdoor brands is a plus.

Preferred

• Experience with SEO or content strategy.
• Basic video or photography skills — enough to produce authentic, on-the-ground content.
• Familiarity with CRM or email platforms such as Mailchimp, HubSpot or similar.
• Experience working with or within events, charity challenges or outdoor brands.
• Experience with live or social video content creation.

Benefits

• £30,000-£40,000 starting salary depending on experience
• 25 days holiday + bank holidays
• No bank holiday or weekend working
• Subsidised entry fees for events on the platform
• Monthly team lunches and quarterly away days
• A collaborative, values-driven team that's genuinely passionate about what we do
• How we work