Responsibilities

• Own and maintain Baltic’s social media calendar across relevant channels
• Plan, produce, schedule and publish social content aligned with Baltic’s brand, commercial priorities and wider marketing strategy
• Adapt campaign, long-form and business content into engaging social formats
• Grow audience reach and engagement through consistent publishing, testing and optimisation
• Support sales and demand-generation priorities through coordinated social activity
• Monitor channel performance and use insight to improve future content
• Write and edit email content aligned with Baltic’s brand, sales, employer-engagement and demand-generation priorities
• Adapt core campaign content for different audiences, channels and stages of the customer journey
• Develop subject lines, messaging and content variations to support testing and optimisation
• Support the build, scheduling, delivery and reporting of email campaigns

Requirements

• A minimum of 2 years’ experience in a marketing, communications or content role
• Excellent written English, with the ability to adapt tone of voice across different channels and audiences
• Experience growing engagement or audience reach across social and/or email channels
• Strong organisational skills and the ability to manage multiple priorities and deadlines at once
• Confident, clear copywriter with a strong eye for detail
• Comfortable working across social media platforms and content scheduling tools
• Positive attitude and willingness to take real ownership of a channel
• Strong collaboration skills, comfortable working cross-functionally with other teams
• Confident problem-solver who attempts to find solutions independently before escalating

Preferred

• Experience using HubSpot or a similar CRM/marketing platform
• Experience managing social media channels for a brand or business
• Experience testing and optimising email performance (subject lines, messaging, send times)
• Previous exposure to internal communications, brand partnership or membership activation

Benefits

• Culture & Work-Life Balance: - A fun, supportive environment with regular social events and team activities
• - Early finish every Friday – we operate a 4.5-day working week
• - 25+ days annual leave, increasing to 30 with length of service
• - No weekend or Bank Holiday working
• - Full office closure between Christmas and New Year
• - Additional Life Event Day annually for those big moments that matter
• - Buy & Sell Holiday Scheme for extra flexibility
• Health & Wellbeing: - Free, confidential mental health support through SPILL
• - Access to high-value wellbeing initiatives, including face-to-face sessions with a Health & Wellbeing Specialist
• - Local discounted gym memberships