Responsibilities

• Manage and provide analysis, reporting and insight that supports delivery of the Marketing Strategy, making recommendations for revenue growth initiatives to enable marketing contribution target to be met.
• Develop and maintain comprehensive reports and dashboards that highlight key metrics and insights for marketing team and key stakeholders to track against targets and KPIs.
• Perform detailed analysis and provide insight across various marketing channel data sources, including website analytics and CRM platform to inform strategy and track against channel and revenue targets.
• Design and conduct hypothesis testing using a range of statistical methods to support specific claims about consumer behaviour, market trends, or the effectiveness of marketing strategies.
• Utilise marketing research and customer profiling, working with the Insights Manager and Research Manager to optimise and deliver improvement in campaign effectiveness to drive commercial advantage.
• Deliver data-backed recommendations to inform overall marketing strategy, presenting findings to senior stakeholders to drive decision-making.
• Design and develop a media channel attribution model to provide analysis of the marketing revenue contribution and the associated Return-on-Investment (RoI) across all channel marketing, providing regular insights and reports.
• Use commercial data and analysis to support the forecasting of marketing revenue benefit over a 5-year horizon and contribute to the forecasting and budgeting processes.
• Ensure marketing revenue variances to budget and forecast are reported in the weekly and periodic variance analysis process.
• Remain up-to-date with the latest trends in marketing analytics and data visualisation tools, attending relevant events and training and feeding back to the team with recommendations.

Requirements

• Demonstrable experience in an analytical role
• High attention to detail
• Ability to communicate effectively with management
• Experience presenting complex information in an easy to understand manner and translate into reports/presentations to tight deadlines
• Ability and motivation to develop a detailed understanding of the TfWRL network and drivers of business success

Preferred

• Welsh language skills would make a great addition to your application.

Benefits

• Enhanced pension scheme
• Free travel across the TfW rail network
• Cycle to work scheme
• Electric car scheme
• Health cash plan
• High street discounts
• Training & development opportunities