Cluster Marketing Manager at Schréder | Basingstoke, Reading, UK | £50K/yr – £55K/yr

Schréder

Cluster Marketing Manager

Basingstoke, Reading, UK (On-site)

£50K/yr – £55K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive UK&I market impact by translating business strategy into localized, insight-driven campaigns and coordinating cross‑regional assets, with a focus on audience definition, journey optimization, and multi‑channel activation.

Own local market insights, audience definitions, and value proposition adjustments that inform campaign planning.
Lead multi‑channel activation across UK&I with central content, sales collaboration, and budget optimization.
Collaborate with European teams to adapt assets, measure ROI, and amplify local campaigns for growth.

Job Description

Responsibilities

Marketing Strategy & Planning: Ownership of translating the overall business strategy into clear communication to the business
Develop and implement the annual UK&I marketing plan aligned with European strategy and UK&I business priorities
Ensure marketing priorities fully support commercial objectives and growth targets in the UK&I.
Identify and prioritize target audiences and personas for market segments. Map customer journey to identify key touchpoints, pain points and decision drivers.
Ensure personas and target audience definitions are effectively embedded into campaign planning, channel selection and lead generation strategies.
Identify local market specificities, trends and customer expectations to refine value propositions
Market Insights & Positioning: Co-develop with the Regional Business Segment Manager (Group role) structured market and competitive analysis (SWOT, customers, competitors, segments, channels,…)
Provide guidance and feedback to European marketing teams on local market needs and campaign effectiveness.
Support and collaborate on the implementation and analysis of Voice of Customer surveys to capture actionable feedback
Proactively engage with end customers to generate insights and translate them into compelling cases and customer success stories that strengthen market positioning and support campaign effectiveness.

Requirements

At least 5-10 years of relevant experience
Languages: English
Excellent written and verbal communication skills.
Proven experience developing marketing plans and activating and measuring campaign performance
Experience with marketing automation and CRM tools.
Bachelor’s or Master’s degree in marketing, business, or related field, however not essential with right experience.

Nice to Have

Benefits

Schréder

Schréder is a leading, trusted partner for cities and organisations building smarter, more sustainable environments through intelligent lighting infrastructure and services.With a heritage dating back to 1907 and a presence in over 70 countries, we combine global expertise with deep local insight. We analyse complex challenges to turn lighting assets into strategic platforms for long-term value. Environmentally, economically, and socially sustainable lighting has always been part of Schréder’s DNA. We take action every day to deliver solutions that equip our customers with the confidence to navigate tomorrow's challenges, achieve their ambitious environmental goals, and create better spaces for people.

Founded in 1907

Brussels, Brussels Region, BEL

816 employees (53 in marketing)

www.schreder.com