Responsibilities

• Marketing Strategy & Planning: Ownership of translating the overall business strategy into clear communication to the business
• Develop and implement the annual UK&I marketing plan aligned with European strategy and UK&I business priorities
• Ensure marketing priorities fully support commercial objectives and growth targets in the UK&I.
• Identify and prioritize target audiences and personas for market segments. Map customer journey to identify key touchpoints, pain points and decision drivers.
• Ensure personas and target audience definitions are effectively embedded into campaign planning, channel selection and lead generation strategies.
• Identify local market specificities, trends and customer expectations to refine value propositions
• Market Insights & Positioning: Co-develop with the Regional Business Segment Manager (Group role) structured market and competitive analysis (SWOT, customers, competitors, segments, channels,…)
• Provide guidance and feedback to European marketing teams on local market needs and campaign effectiveness.
• Support and collaborate on the implementation and analysis of Voice of Customer surveys to capture actionable feedback
• Proactively engage with end customers to generate insights and translate them into compelling cases and customer success stories that strengthen market positioning and support campaign effectiveness.

Requirements

• At least 5-10 years of relevant experience
• Languages: English
• Excellent written and verbal communication skills.
• Proven experience developing marketing plans and activating and measuring campaign performance
• Experience with marketing automation and CRM tools.
• Bachelor’s or Master’s degree in marketing, business, or related field, however not essential with right experience.

Nice to Have

Benefits