Responsibilities

• Serve as the primary day-to-day client contact, ensuring consistent communication, smooth feedback cycles and growing trust.
• Build relationships across client teams to understand priorities, pressure points and growth opportunities.
• Represent GH05T in meetings across delivery, creative and strategic conversations.
• Anticipate client needs, mitigate risks early and offer solutions that balance practicality with ambition.
• Develop social-first strategic recommendations grounded in audience, platform and cultural insight.
• Translate client business objectives into clear social strategies, channel plans and measurement frameworks.
• Place social within each client's wider marketing and business context, ensuring recommendations align with broader objectives.
• Provide on-the-spot consultancy in client meetings, offering real-time insight and recommendations as trends and opportunities emerge.
• Use data, social listening and performance insight to inform planning, sharpen recommendations and prove value, working with our Performance Team to evaluate effectiveness.
• Own the strategic direction of your accounts, ensuring work is rooted in strategic intent and aligned to client objectives.
• Present strategic thinking to clients persuasively, in meetings, QBRs, decks and pitches.
• Tailor recommendations across platforms, staying ahead of algorithm and audience behaviour shifts and capitalising on the strengths of each.
• Use AI intelligently to work smarter, from research and planning to how you structure and prioritise your workload.
• Become an expert user of Platform 05, embedding our proprietary tools into how you and your accounts deliver.
• Apply AI within the strategic process, using it to accelerate research, deepen audience and competitor insight, and stretch thinking.
• Apply strong judgement to anything AI-assisted, ensuring quality, originality and rigour always lead.
• Champion smart AI adoption within your teams, sharing techniques and workflows that raise quality and efficiency.
• Stay current with emerging AI capabilities, bringing relevant developments into how GH05T works.
• Use AI responsibly, in line with client requirements and GH05T's data protection and confidentiality standards.
• Oversee the delivery of content programmes and multi-format campaigns, ensuring everything is on time, on brand and aligned with client objectives.