Chief Marketing Officer at Wild Cosmetics | London, UK

Chief Marketing Officer

London, UK (Hybrid)

Salary Not AvailableSenior Level

Posted 3 weeks ago

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Job Summary

Own cross-border growth and omni-channel scale for a D2C brand, with P&L oversight and a six-pillars leadership mandate spanning performance, influencers, brand, ecommerce, CRM, and creative.

Strategic ownership of global D2C growth and retail channel synergies.
Lead 8-figure media budgets with full-funnel optimization across channels.

Job Description

Responsibilities

Strategic Growth & Global Expansion: Omnichannel Integration: Lead the global D2C strategy, ensuring seamless synergy with our retail channels to maximise brand visibility and commercial opportunities across all touchpoints.
Strategic Growth & Global Expansion: International Scale: Own and scale Wild’s footprint across core global markets, with a dedicated focus on driving penetration and localised relevance in the UK, US, EU, and AUS.
Strategic Growth & Global Expansion: Goal Setting: Define and execute overall marketing targets, commercial business goals, and P&L accountability.
Cross-Functional Team Leadership: Directly lead, mentor, and inspire a multi-disciplinary team spanning six core pillars: Performance Marketing, Influencer Marketing, Brand, E-commerce, CRM, Creative.
Cross-Functional Team Leadership: Performance Marketing: Oversee the deployment of 8-figure advertising budgets across a wide spectrum of channels, mastering a true full-funnel approach.
Cross-Functional Team Leadership: Influencer Marketing: Manage a high-performing, best-in-class influencer team, constantly evolving the strategy to stay ahead of an ever-changing market landscape.
Cross-Functional Team Leadership: Brand: Defining the voice, story, and market positioning across all global territories.
Cross-Functional Team Leadership: E-commerce: Driving conversion, optimising the digital storefront, and maximising customer lifetime value.
Cross-Functional Team Leadership: CRM: Cultivating customer retention, brand loyalty, and recurring community engagement.
Cross-Functional Team Leadership: Creative: Guiding the visual identity, campaign design, and overall content engine of the brand.

Requirements

Heavyweight Scale Experience: You have a proven track record of managing 8-figure budgets and scaling an international D2C brand across the US, UK, and Europe
Full-Funnel Expertise: You are equally comfortable signing off on a major TV commercial production as you are diving into the attribution models of a paid social campaign
A Natural Coach: You have a track record of managing diverse teams. You know how to get the best out of an analytical performance marketer, a visionary creative director, and a fast-paced influencer team