Responsibilities

• Own the EMEA channel marketing plan, aligning investment and execution with regional revenue priorities, pipeline gaps and priority partner segments.
• Partner with EMEA Channel Sales and distributors to identify the partners, accounts, markets and solutions with the greatest growth potential.
• Build and execute integrated through-partner demand programs spanning digital campaigns, content, events, enablement and seller activation.
• Drive to-partner programs that increase partner awareness, engagement, readiness and adoption of priority ConnectWise solutions.
• Translate global Channel and Partner Program frameworks into relevant regional activation plans, providing feedback that helps improve the global program.
• Manage the regional MDF and co-op portfolio, including planning, business cases, budget allocation, compliance, forecasting and performance measurement.
• Create repeatable partner campaigns and resources that make it easy for distributors and partners to take ConnectWise solutions to market.
• Coordinate with Channel Sales, Demand Generation, Field Marketing, Product Marketing, Digital, Operations and Finance to deliver integrated programs and clear follow-up.
• Establish goals and reporting for partner activation, partner-sourced and partner-influenced pipeline, bookings, solution adoption and return on investment.
• Use performance data, partner feedback and market insights to optimize investment, scale effective programs and stop activities that are not producing results.

Requirements

• 6+ years of B2B channel or partner marketing experience, ideally within SaaS, cybersecurity or the IT channel
• Experience building and executing through-partner demand programs that produced measurable pipeline and revenue
• Strong knowledge of MDF and co-op programs, including planning, governance, compliance, forecasting and ROI measurement
• Experience working with distributors, resellers or managed service providers across multiple EMEA markets
• Ability to translate revenue priorities into focused partner segments, campaigns, investment decisions and execution plans
• Strong commercial and analytical judgment, with experience measuring partner activation, pipeline, bookings and program effectiveness
• Demonstrated ability to lead complex cross-functional initiatives without direct authority
• Excellent communication and stakeholder-management skills, including experience partnering with regional Sales leaders and global teams
• Ability to manage multiple markets, budgets, partners and programs in a fast-moving environment

Preferred

• Bachelor’s degree in related field or equivalent business experience
• 4+ years of relevant experience
• Preferred: B2B event experience