Casino & Events Marketing Executive at MERKUR Casino UK | Milton Keynes, UK | £30K/yr – £35K/yr

Casino & Events Marketing Executive

Milton Keynes, UK (Hybrid)

£30K/yr – £35K/yrMid LevelFull time

Posted 3 months ago

Job Summary

Own cross-venue marketing with a focus on compliant, multi-channel promotions and BI-driven performance, shaping content calendars, campaign briefs, and partner collaboration.

Campaign planning & calendar management across venues
Channel content creation and compliant briefs
BI-enabled ROI insights, player behavior, and competitor monitoring

Job Description

Responsibilities

Regularly attend Casino meetings ready to advise best practice solutions driven by Marketing knowledge and expertise on a consistent basis
Create engaging promotional activity and manage the content calendars for each venue.
Work closely with the Product team to understand all new machines and games available.
Create multi-channel content that meets the company objectives and is compliant
Work with Marketing colleagues to ensure online, digital, social and local / physical materials are delivered on time and on budget.
Use business intelligence (BI) tools to monitor campaign performance, report on ROI, and analyse player behaviour in response to your planned activities.
Ensure that all communications plans and campaign support plans are in place across all consent led channels (e.g. Email, SMS)
Ensure all creative briefs following the company standards to ensure compliance and maximum detail, to minimise rework and maximise brand impact.
Source external advertising opportunities and place adverts as required in consultation with key stakeholders (Marketing, Compliance Ops) – ensuring scalable and shared solutions where possible
Manage your portion of the marketing budgets to ensure no over-spend versus plan – working closely with each Casino venue GM.

Regularly monitor and report on competitor activity though research and venue area feedback
Maintain and update customer databases efficiently and work with venues to maximise data capture and sign up.
Take responsibility for ad-hoc projects on a regular basis to enhance your knowledge/development and help drive the department’s deliverables forwards.
Provide ‘ad-hoc’ support across our Casino estate, via calls, emails (Marketing Inbox and Direct), Zoom or F2F meetings
Build effective relationships with key stakeholders, both internally and externally.
Working within our appropriate compliance framework to demonstrate the key behaviours of a professional, supportive, and engaging marketing function.
To promote awareness of Responsible Gambling strategies and procedures.

MERKUR Casino UK

MERKUR Casino UK is one of Europe’s largest and most experienced gaming organisations, operating around 220 MERKUR Slots venues, and 1 MERKUR Casino venue.In October 2012, we were acquired by the MERKUR Group (formerly The Gauselmann Group) which is a family-led international business and one of the two largest manufacturers in the European gaming machine industry. The MERKUR group employs over 8,000 staff worldwide and trades in 50 countries. MERKUR Casino UK is based in Milton Keynes, Buckinghamshire and employs over 1600 people across our gaming venues and support centre.

Founded in 2005

Milton Keynes, England, GBR

455 employees (25 in marketing)

www.merkurcasinouk.com