Responsibilities

• Cross-Functional Collaboration • Work closely with EMEA Marketing teams to ensure alignment with regional strategies and campaigns. • Partner with Parts and Service Marketing teams to deliver integrated customer campaigns. • Coordinate training bookings and marketing support activities for dealer and customer programmes. • Support customer engagement initiatives through platforms such as Connect Room and Case IH Precision Technology. • Manage key brand partnerships and sponsorship activities.
• Brand Strategy & Market Development • Support the development and deployment of the annual Case IH marketing strategy in alignment with EMEA objectives and local business priorities. • Drive initiatives that strengthen brand awareness, market presence, and customer engagement. • Partner closely with the Wholegoods Sales Team to support business growth, product placement, and commercial opportunities. • Monitor market trends, customer requirements, and competitor activities to identify opportunities and support strategic decision-making. • Ensure consistent implementation of Case IH brand standards across all customer and dealer touchpoints.
• Sales & Dealer Support • Act as the primary marketing contact for the Case IH dealer network. • Support dealers with marketing campaigns, promotional activities, events, and customer engagement initiatives. • Manage and maintain dealer portal content, ensuring marketing materials and communications are up to date and accessible. • Collaborate with dealers and sales teams to maximise campaign effectiveness and market penetration.
• Product Launches & Campaign Management • Lead the planning and execution of local product launch activities. • Coordinate integrated marketing campaigns across digital, print, dealer, and event channels. • Ensure effective localisation and deployment of EMEA campaigns. • Work closely with Product Management and EMEA stakeholders to align messaging and product positioning.
• Events & Demonstrations • Develop and manage annual exhibition and event plans. • Coordinate participation in trade shows, dealer events, customer demonstrations, and field activities. • Manage show unit bookings and logistics. • Ensure all events effectively showcase Case IH products and support sales objectives.
• Digital Marketing & Communications • Oversee Case IH website content and local market updates. • Manage social media strategy and execution to increase customer engagement and brand visibility. • Coordinate digital advertising campaigns and monitor performance. • Ensure messaging is consistent across all communication channels.
• Public Relations & Media Management • Manage relationships with PR agencies and media partners. • Coordinate press releases, media communications, and product announcements. • Support corporate and brand reputation initiatives. • Ensure consistent representation of the Case IH brand across all external communications.
• Marketing Materials & Brand Assets • Coordinate the development and distribution of marketing collateral, including brochures, POS materials, merchandise, campaign assets, and dealer kits. • Ensure all materials meet brand guidelines and business objectives. • Manage inventory and availability of marketing resources for dealers and events.
• Budget & Performance Management • Manage assigned marketing budgets and monitor expenditure. • Track campaign performance and key marketing metrics. • Produce regular reports evaluating return on investment and campaign effectiveness. • Recommend improvements based on performance data and market feedback.

Requirements

• Bachelor's degree (or equivalent qualification) in Marketing, Business Management, Communications, Digital Marketing, Public Relations, Agricultural Business, or a related discipline.
• Experience in a marketing, brand management, product marketing, or commercial marketing role.
• Understanding of dealer network and channel marketing.
• Experience managing events, campaigns, exhibitions, and product launches.
• Excellent stakeholder management and communication skills.
• Ability to work effectively within a matrix organisation and collaborate across multiple functions and countries.
• Strong project management, planning, and organisational skills.

Preferred

• Professional marketing qualification (e.g. CIM Diploma or equivalent).
• Experience within the agricultural machinery, construction equipment, automotive, or related sectors.
• Experience working within an international or EMEA marketing structure.
• Knowledge of digital marketing platforms, CRM systems, content management systems, and analytics tools.
• Experience working closely with sales teams to develop demand generation and product placement strategies.