Responsibilities

• Developing and delivering integrated marketing campaigns, including the creation and curation of digital content.
• Advising colleagues on customer acquisition techniques across digital channels such as PPC, social media, and email marketing.
• Managing campaign budgets and ensuring all activities are delivered on time and within agreed resource limits.
• Utilising CRM systems and analytical tools to capture data, set up campaign architecture, monitor performance, and report on ROI to inform future strategy.
• Ensuring campaign communications reflect the university’s brand identity and adhere to regulatory frameworks.
• Planning and implementing marketing campaigns to build awareness and demand among target audiences.
• Editing and curating content for digital campaigns, ensuring appropriate tone and language.
• Commissioning design assets and video production from colleagues.
• Acting as a campaigns expert on PPC, social media, email, and content marketing.
• Using analytics to inform content strategy and measure campaign effectiveness.

Requirements

• A marketing degree or equivalent marketing experience.
• Experience in planning and implementing B2C lead-generation and digital campaigns.
• Strong communication, project management, and data analysis skills.
• Familiarity with CRM systems, social media, and analytical tools.

Preferred

• Experience within the Higher Education sector (Desirable).

Benefits

• As an Oxford Brookes employee, you will enjoy a total of a minimum of 25 days holiday, rising with your service, plus 8 Bank Holidays and additional University concessionary Days (approx 5 per year).
• We encourage and support hybrid working where the role allows and ensure that you have the necessary equipment to allow you to work flexibly.
• We have an extremely competitive Local Government pension scheme with a generous Employer contribution rate, as well as providing all staff with financial education, a comprehensive employee assistance helpline.
• We prioritise the well-being of our employees—both physically and mentally, as well as financially. That's why we provide a diverse and comprehensive benefits package to support our team
• In addition, all employees have access to: - Discounted rates for the University sports & gym facilities - Brookes on-site Nursery. - Discounted travel options - TOTUM card discount scheme - Relocation scheme (for moves over 30 miles) - Training and development opportunities - Connected community - Brookes have a wide variety of staff networks which instil a sense of community offering employees a space for support, guidance and friendship making it a vibrant and inclusive place to work.