Responsibilities

• Planning and delivering integrated, multi-channel marketing campaigns that support Southern Water's strategic priorities and enhance brand reputation
• Translating customer insight and business objectives into clear campaign strategies, messaging and delivery plans
• Building strong internal relationships to ensure campaigns are joined up and messaging is consistent across all customer and stakeholder channels
• Managing external agencies, developing clear briefs and challenging partners to deliver creative, insight-led work
• Overseeing campaign budgets, timelines and priorities to ensure activity is delivered effectively and to deadline
• Measuring campaign performance and return on investment, sharing clear results and using learning to optimise future activity
• Acting as a brand guardian, ensuring campaign materials follow our brand guidelines and tone of voice
• Identifying opportunities for new approaches , channels and ideas that improve customer understanding, trust and engagement

Requirements

• Proven experience planning and delivering creative, data-led marketing campaigns across multiple channels
• A proactive, ownership-driven approach, with the confidence to move work forward and solve problems
• Strong stakeholder management skills and experience working collaboratively with internal teams and external agency partners
• Excellent project management skills, including managing budgets, competing priorities and demanding deadlines
• Strong written and verbal communication skills, with the ability to develop clear, engaging customer messaging
• The ability to analyse campaign metrics, evaluate performance and use insight to improve results
• Hands-on experience using email marketing tools and delivering digital campaign activity
• Confidence developing innovative campaign strategies and managing cross-functional relationships

Preferred

• A recognised marketing qualification, such as CIM or an equivalent