Responsibilities

• Own and manage the annual and quarterly Slim Chickens marketing campaign calendar, aligned to brand strategy, trading priorities and commercial objectives.
• Translate business objectives, guest insight and market opportunities into clear campaign strategies and activation plans.
• Identify opportunities across the calendar to drive guest acquisition, frequency, average spend and brand consideration.
• Develop clear campaign objectives, KPIs, audiences and measurement frameworks before activity goes live.
• Work with the Marketing Director to evolve the longer-term marketing and campaign strategy for the brand.
• Lead the development and delivery of integrated, multi-channel campaigns from initial concept through to execution and evaluation.
• Write clear, inspiring, and commercially grounded briefs for creative, media, digital, CRM, social, PR, and restaurant activation.
• Own campaign critical paths, ensuring activity is delivered on time, on budget and to a consistently high standard.
• Ensure campaigns connect effectively across paid, owned, earned, digital and in-restaurant guest touchpoints.
• Act as the central marketing lead for major brand campaigns, ensuring stakeholders have clarity on objectives, responsibilities, timings, and deliverables.

Requirements

• 5-7+ years of experience of commercial marketing at a similar level
• 5+ years' experience in marketing, campaign management, brand marketing, or a related role, ideally within hospitality, retail, leisure, FMCG or another fast-paced consumer brand.
• Demonstrable experience of leading significant integrated marketing campaigns from strategy through to execution and evaluation.
• Strong commercial acumen and an understanding of how marketing activity influences sales, frequency, footfall, and guest behaviour.
• Experience using customer, market, and performance insight to shape marketing decisions.
• Strong project and campaign management skills with the ability to manage multiple complex workstreams simultaneously.
• Excellent stakeholder management skills with the confidence to influence colleagues across different functions and levels of seniority.
• Experience managing creative and/or media agencies and external partners.
• Strong written and verbal communication skills, including the ability to create compelling briefs and present recommendations.
• A highly organised approach with exceptional attention to detail.