Responsibilities

• Develop and maintain quarterly communication plan focused on client retention and new client acquisition, which incorporates sales data, capacity, company news, commercial priorities, audience insight, competitor analysis and market intent indicators.
• Define and execute profitable multi-channel campaigns to drive customer engagement, brand affinity and awareness, and generate qualified enquiries. Channel execution may include: Owned media (email, web, direct mail, social media), Digital or in-person events and exhibitions, Online and offline advertising
• Establish planning and measurement strategies, including the definition of key performance metrics to track and identify new customer acquisition, customer retention and maintain optimal Cost of Sale targets.
• Act as the central point of coordination for campaign activity, managing timelines, approvals, and dependencies across teams and markets.
• Monitor campaign performance across all channels, analysing results against targets and sharing actionable insights.
• In collaboration with Brand strategy, support all campaigns with a brand awareness orientation including measurement and look back analysis process to determine efficacy of campaigns.
• Responsible for the productivity and efficiency of the team through consistent management of performance, regular feedback and coaching.
• Conduct 1-2-1s and quarterly performance reviews with individual team members to provide support and identify development/training needs.
• Set and review objectives for team and create development plans.

Requirements

• Experience in coordinating projects that involve multiple managers and stakeholders.
• Ability to motivate, engage and inspire team members.
• Communicates plans and expectations clearly to others.
• Highly organized with excellent project management skills, capable of managing several major projects simultaneously.
• Ability to maintain a high level of attention to detail at all times including during busy periods.
• Ability to critically assess strategy and plans as well as specific aspects such as design, photography and copy.
• Thorough knowledge of print and digital media channels and associated production and development methods.
• Thorough understanding of appropriate KPIs and reporting techniques.
• Fluent in CRM and audience management tools, with experience using data to inform segmentation and targeting.
• Able to interpret audience insights and apply them to create more relevant, tailored and impactful campaigns.

Benefits

• Holiday - 25 days rising to 30 days with length of service
• A day off for your birthday
• A day off for volunteering to support a charity, local support group or community work of your choice
• Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
• Enhanced family leave
• Life insurance
• Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
• Wellhub – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps
• Benefits Platform – a reward scheme that gives you discounts and cashback with hundreds of retailers