Responsibilities

• Campaign Planning and Delivery: Own the campaign calendar and briefs for planned, coordinated campaigns; run integrated campaigns end-to-end (newsletters, organic social); coordinate with specialists when technical execution sits elsewhere; build campaign toolkits with key messages, email sequences, landing page copy, social copy, distributor packs; ensure every campaign has a clear narrative and purpose, not just execution.
• Content Creation: Write and edit campaign copy across email, landing pages, newsletters, social, sales support, customer updates and launch comms; own Sunswap’s campaign storytelling with clear narratives for different audiences; draft press releases and customer announcements; create content that supports commercial outcomes and brand credibility.
• International Campaigns: Lead campaign adaptation for priority markets to stay locally relevant while consistent with Sunswap’s brand; adapt messaging, positioning and storytelling for international audiences (e.g. Spain, France, Chile); brief and manage translators and reviewers; create translator guidance and QA localised assets; plan sensible campaign re-use across markets without generic messaging.
• Cross-Functional Coordination: Work with Digital Marketing to hand over briefs for paid campaigns and maintain messaging consistency across organic and paid; collaborate with Graphic Design to translate narratives into assets; partner with Sales and Partnerships to align campaigns with commercial priorities and follow-up workflows.
• Events and Field Activity (Candidate-Dependent): Coordinate event messaging, pre-event promotion and post-event follow-up campaigns; where appropriate, support event slide narratives and copy.

Requirements

• 4+ years’ experience in campaign management or a similar role
• Proven experience running integrated campaigns end-to-end
• Strong copywriting skills across email, landing pages, newsletters, social and campaign assets
• Ability to shape clear, compelling narratives — strong storytelling, not just execution
• Experience delivering product launches and/or market-entry campaigns (press exposure a plus)
• Experience adapting campaigns for different audiences and international markets
• Comfortable coordinating localisation with translators and internal teams
• Strong project management skills — able to manage briefs, timelines, stakeholders and approvals
• Confident working cross-functionally and aligning campaigns with commercial priorities
• Background open (B2B or B2C)

Preferred

• Language skills (Dutch, French or Spanish) are a plus
• Press exposure is a plus

Benefits

• 30 days of annual leave (includes a Wellbeing Day)
• Sabbatical (after 3 years of working with Sunswap)
• 5 free counselling sessions per year
• Family leave ranging from 4 weeks to 4 months
• Free Monthly Lunches & Quarterly Socials
• Cycle to Work Scheme
• Free Sunswap merch