9 days ago
Brand Strategy Lead, Marcom
Apple
Sunnyvale, CA (Unknown)$186K/yr – $280K/yr
Find marketing roles you could actually win
3 open roles0
Find marketing roles you could actually win
3 open roles0
Brand Strategy Lead, Marcom
Sunnyvale, CA (Unknown)
$186K/yr – $280K/yrSenior Level10+ years exp
Posted 9 days ago
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Job Summary
Own and drive Marcom strategy across global campaigns, partnering with creative teams to launch Apple product stories and simplify complex marketing challenges.
- Lead strategic planning across global brand initiatives
- Collaborate with cross-functional teams to craft engaging product stories
Job Description
Responsibilities
- Marcom is the creatively-led global team that oversees Apple’s consumer-facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging, and inspiring marketing experiences.
- The Marcom Brand Strategy Lead plays a critical role in developing and driving marketing plans in support of Apple’s business goals. This person will be instrumental in how Apple communicates key product stories to its customers today and years to come.
- Description
- You will be joining a team of Marketing Communications (Marcom) strategists who collaborate closely with creative teams to launch Apple products, create new customer experiences, and tackle a variety of complex marketing challenges. This role requires radical simplification; an ability to articulate and drive the right approach when many strategies are possible; and a deep understanding of the kinds of strategy that lead to truly magical products and experiences.
Requirements
- A minimum of 10 years in brand strategy roles with global brands within a large creative agency or internal, multi-channel marketing team.
- Experience working with cross-functional creatives who span functional groups - advertising, interactive, print, retail, etc.
- Global experience- someone who has worked extensively on global-reaching brands.
Preferred
- Extraordinary storyteller with strong written and verbal communication skills as demonstrated in samples of creative briefs or case studies.
- Proficiency in Keynote with excellent presentation skills. A persuasive, trusted voice in meetings.
- A provocative problem solver. Someone not scared to question the status quo, to push thinking in new directions.
- Strong track record of partnering with and leading strategic conversations across functions, both within and beyond the Marketing org.
- Keen sense of culture, creativity, and innovation.
- Creative and imaginative problem solver; ability to not just optimize, but innovate.
Apple
4.1 Glassdoor
We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity. Visit apple.com/careers to learn more.
Founded in 1976
Cupertino, California, US
169K employees (12,101 in marketing)
80% recommend to a friend
88% CEO approval
Traffic Signals
Monthly Visitors
469.2M
Monthly Google Ads Budget
$3.6M
Traffic Source Mix
Search
42.2%
Direct
44.5%
Referral
10.7%
Social
1.3%
Paid
1.1%
Headcount Trend
Current headcount: ~167.8K
Marketing Team
Marketing Team Size
6,230 (4% of company)
Median Career Experience
19 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
13
People
HR / Recruitment
Marketing Leadership
Eden Sears
Vice President, Marketing Communications
At the company for 20 years 4 months
Michelle Love-Escobar
EA for VP of Brand, Marketing Communications
At the company for 11 years 1 month
Michael Tchao
VP Product Marketing
At the company for 40 years 5 months
Kana Roberts
Head of Performance Marketing, Planning & Operations
At the company for 1 year 3 months
Funding
Total Funding
$10.7B
Last Raise
$4.5B
Post IPO Debt, 11 months ago
Funding History
- May 2025Post IPO Debt • $4.5B
- Jan 2025Post IPO Debt • $309K
- Apr 2021Post IPO Equity