Brand Partnerships Manager, Mobile Gaming - Global Business Solutions at TikTok | London, UK

Brand Partnerships Manager, Mobile Gaming - Global Business Solutions

London, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own growth and strategic guidance for a gaming-advertiser portfolio on TikTok, turning data into revenue through targeted campaigns, cross-functional partnerships, and industry education.

Account Strategy: Shape multi-client plans that identify growth levers and investment bets across the platform.
Partnership & Education: Build executive relationships and lead training to establish TikTok as a strategic, value-driven partner.
Cross-Functional Execution: Align client servicing with Marketing Science, Product, and Creative Operations to deliver measurable outcomes.

Job Description

Responsibilities:

Own and grow a book of business, identifying new opportunities to scale advertiser investment and accelerate the adoption of TikTok advertising solutions.
Build, lead, and expand key stakeholder relationships across clients and agencies to drive revenue growth and long-term strategic partnerships.
Develop and execute holistic marketing and product strategies aligned to gaming user acquisition, re-engagement, and brand objectives.
Use performance data and insights to develop account plans, identify growth levers, and make clear investment recommendations.
Shape client understanding and industry perspective through training, education programmes, and thought leadership that position TikTok as a strategic partner.
Deliver a best-in-class client servicing model in close collaboration with Client Solutions and cross-functional partners including Marketing Science, Product, and Creative Operations.
Initiate and lead industry-specific internal and external initiatives to unlock growth opportunities and deliver against revenue objectives.

Requirements:

Strong background in performance marketing and user acquisition strategies, with fluency in KPIs such as ROAS and LTV.
Hands-on commercial experience driving performance through self-serve, auction-based advertising platforms.
Excellent communication skills with the ability to build and deliver compelling presentations leveraging insights and performance data.
Demonstrated ability to influence senior stakeholders to drive forward business agendas while meeting defined KPIs.
Track record of achieving and exceeding client and book of business commercial targets with a cross-functional team.
Solid understanding of tracking, attribution and measurement frameworks (e.g. MMPs, SKAN etc).
Self-starter with a strong learning mindset and experience building initiatives or projects from the ground up.

Preferred:

Knowledge of the gaming industry, with experience working in or partnering with gaming companies or publishers.
Experience shaping video-first creative strategies that leverage creators, trends, and community insights.
Comfortable working in a fast-paced environment with evolving priorities.
Experience managing advertisers across full-funnel objectives.

Benefits:

TikTok

3.2 Glassdoor

TikTok is the world's leading destination for short-form video. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Our employees lead with curiosity, and move at the speed of culture. Combined with our company's flat structure, you'll be given dynamic opportunities to make a real impact on a rapidly expanding company as you grow your career. We have offices across Asia Pacific, the Middle East, Europe, and the Americas – and we're just getting started.

Founded in 2003

Los Angeles, California, US

71K employees (26,053 in marketing)

www.tiktok.com/about?lang=en

48% recommend to a friend

70% CEO approval