Fashion Growth marketing internship
Arvoa
UK (Remote)
£0K/yr - £0K/yrIn-houseFull-timeIntern/new grad
5 days ago
Brand Media Manager
Liverpool, UK
Salary Not AvailableMid Level4+ years expFull time
Posted 3 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the brand media strategy and its budget, turning spend into measurable brand lift and sales impact across paid media and partnerships.
- Own brand media planning, econometric decisioning, and creative effectiveness across channels.
- Manage paid partnerships, agency coordination, and media audits to ensure distinctive brand presence.
- Use brand equity and sales data to shape future strategy and optimize campaigns.
Job Description
Responsibilities
- Responsible for the planning and articulation of the Brand Media strategy to demonstrate how our brand spend will be invested and what that will return.
- Responsible for the optimisation, coordination, booking & delivery of brand media, including paid partnerships via the agency.
- Responsible for the management & usage of strategic paid partnerships
- Responsible for the management & delivery of media audits.
- Accountable for the use of econometric data, brand equity models & sales data to make decisions, optimise campaigns & plan future strategies across brand media, including paid partnerships.
- Understand brand performance results &creative effectiveness of media.
- Responsible for sharing of competitor analysis to help the business understand market.
- Responsible for planning, managing and reporting on the brand media budget
- Nurture a creative environment where innovation is valued
- Manage external partners to deliver a distinctive, ownable brand presence
Requirements
- You will have +4 years in a similar role; with a strong brand media background.
- Ideally (but not essential) has worked both client-side and within an agency
- Good understanding of retail (and some exposure to fashion retail), ideally within an Omnichannel business.
- Excellent communication skills with the ability to influence key business stakeholders.
Benefits
- 20% staff discount, which increases with length of service
- Thrive Recognition Scheme
- Wellbeing support provided by the Retail Trust
- Life Assurance
- Retail Rewards platform offering discounts for other retailers
- Pension Scheme
- Access to a wide range of career development
Matalan
From humble beginnings to disruptive innovations in the retail industry, when we say there’s no other retailer like Matalan, we really mean it! There’s an honesty and energy here that allows our people to shine, which our colleagues, customers and suppliers love. With over 200 stores in the UK, a growing online presence and over 15,000 employees, we’re a thriving, omnichannel value retailer that’s going places and delivering year on year growth. If you want to work for a company that’s passionate about its people, helps you to grow and be the best you can be, then you’ve come to the right place. We work together to support our customers, suppliers and each other, and we’re excited by the possibility of our people helping us to shape the future of retail.We make sure every voice is heard, nurture the ambitions of our people and invest in their future. Our amazing and diverse people make us who we are and our values are the driving force behind everything we do: Think Customer, Think Family, Be Real, Be the Best.Talent is quickly spotted and nurtured, and there are lots of opportunities to tailor make your own career and learn with us.Right now, Matalan is stepping in to a new age and embracing the changing face of retail. We have some exciting opportunities across the business in Retail and Logistics, as well as Ecommerce, Marketing, Technology and Product at our Head Office in Liverpool and our new Creative Hub in London.
