Brand Marketing Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelContract

Posted 2 weeks ago

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Job Summary

Own multi-channel brand campaigns with end-to-end ownership from brief to learnings, turning audience insight into campaigns that align with brand strategy and leadership priorities.

  • Own end-to-end integrated campaigns across multiple channels, briefing, planning, delivery and evaluation.
  • Coordinate planning, timelines and agency partners to keep projects on schedule and to a high standard.
  • Translate audience insight into compelling activity, present findings to senior leadership and drive brand-consistent improvements.

Job Description

Responsibilities
  • Lead integrated brand marketing campaigns from brief through to delivery, evaluation and continuous improvement.
  • Manage campaign planning, timelines, budgets and agency relationships to ensure projects are delivered on time and to a high standard.
  • Work closely with fundraising, communications and other teams to develop marketing campaigns that support organisational priorities.
  • Translate audience insight and brand strategy into compelling campaign activity across multiple channels.
  • Build strong relationships with stakeholders across the organisation, influencing decisions and ensuring campaigns remain aligned to brand objectives.
  • Present campaign plans, recommendations and performance updates to a range of audiences, including senior leadership.
  • Evaluate campaign performance and use insight to improve future marketing activity.
  • Champion brand consistency while identifying new opportunities to strengthen how the brand is experienced across campaigns and communications.
  • Plan and deliver internal brand communications, helping colleagues understand and apply the brand confidently.
Requirements
  • Proven experience delivering end-to-end integrated marketing campaigns, from briefing and planning through to evaluation.
  • Experience managing creative, media or integrated marketing agencies and external suppliers.
  • Strong stakeholder management skills, with experience influencing and building relationships across multiple teams and seniority levels.
  • Experience presenting campaign plans, recommendations and results to a range of audiences, including senior leaders.
  • Experience developing and applying brand strategy across campaigns and multiple marketing channels.
  • Strong project management skills, with the ability to manage multiple campaigns and competing priorities.
  • Experience using audience insight, research and campaign data to inform marketing decisions.
  • Excellent communication skills, with the ability to translate ideas into clear and engaging marketing activity.
  • A proactive, collaborative approach, with the confidence to take ownership and drive projects forward.
  • A basic DBS is required for this role
Preferred
    Benefits
    • 30 days annual leave (plus bank holidays)
    • A flexible approach to working arrangements.
    • Access to our enhanced pension scheme
    • Life assurance
    • Access to various health and wellbeing schemes, including the employee assistance programme.
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    Great Ormond Street Hospital Charity

    We are Great Ormond Street Hospital Charity. We stop at nothing to help give seriously ill children the best care and the best childhoods possible. For the hundreds of children from all over the UK who are treated by Great Ormond Street Hospital every day, for children with rare or complex illnesses everywhere, for this generation and all those to come. Because we believe no childhood should be lost to illness.

    London, England, GBR
    548 employees (59 in marketing)