Responsibilities

• Own and grow our social media presence across Instagram, Facebook and TikTok — planning, creating and posting content consistently.
• Film and edit short-form video content (reels, TikToks, before/afters, on-the-job content) that shows off our work and builds trust.
• Manage our SEO — improving our website content, Google Business Profile and local search rankings so customers find us first.
• Grow the brand across all channels, keeping our look, tone and message consistent everywhere — social, website, Google, print and vehicle branding.
• Engage with our audience daily — replying to comments, messages and reviews quickly and professionally.
• Run paid social campaigns (Facebook/Instagram/TikTok ads) targeted at our local area, and manage the budget to get the best return.
• Track performance across all channels — followers, engagement, enquiries, leads and cost per lead — and report on what's working.
• Gather reviews, testimonials and job photos from completed work and turn them into content.
• Keep an eye on competitors and market trends to spot opportunities and keep us ahead.

Requirements

• Proven experience growing social media accounts, ideally on Instagram, Facebook and TikTok.
• Confident creating and editing video content — comfortable filming on-site and turning raw footage into engaging posts.
• Working knowledge of SEO — on-page basics, local SEO, and Google Business Profile management.
• Experience running paid social ads and managing budgets.
• Strong copywriting skills — able to write posts, captions and web content in a clear, consistent brand voice.
• Able to read the numbers — engagement, reach, leads and cost per lead — and adjust based on what the data says.
• Design skills using Canva or Adobe Creative Suite to produce clean, professional graphics.
• Self-starter who can manage their own content calendar and get things done without being chased.