Brand Manager - Tomato Ketchup

London, UK (Hybrid)

Salary Not AvailableMid Level

Posted 6 weeks ago

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Job Summary

Own end-to-end innovation and communications driven by consumer insights to grow brand equity.

  • Own end-to-end innovation and comms from idea to launch, anchored in consumer insight to drive long-term growth.
  • Lead cross-functional work with TE, Category Development, Sales, Finance and Operations to ensure in-market execution and commercial rigor.
  • Lead category media planning with the SBM and partner agencies to deliver breakthrough communications.

Job Description

Responsibilities

  • Developing a deep understanding of the consumer and using consumer insights to drive brand equity through the delivery of communication and innovation projects
  • Creating breakthrough communications that will build brand equity and drive long-term growth for the business
  • Collaborating with TE team, Category Development, Sales, Finance and Operations teams to drive the business towards its growth targets and ensure strong in market execution and commercial rigour to deliver results
  • Project management of innovation and renovation projects in line with the long-term strategy, in strong collaboration with the cross-category team for best-in-class execution
  • Leading the media plan execution for your category, in strong collaboration with the SBM, partnering with our agencies and the media team to drive outstanding work

Requirements

  • Bachelor’s degree
  • Fluency in English is critical
  • Experience with consumer understanding: ability to understand a consumer insight, spot consumer needs, trends and market dynamics and generate answers for them.
  • Experience in communication plans: ability to project manage a comms plan from creative to media execution and to handle creative, PR and media agencies.
  • Experience in Innovation projects from end-to-end (from idea to launch), with understanding of processes involving multiple functions and external partners.
  • Good understanding of commercials, P&L and the UK retail landscape

Preferred

  • Strategic capabilities and experience in marketing strategy development, situational and trend analysis and creative campaign development
  • A passion for understanding consumers and brands
  • Project management skills: you’re organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe, prioritising and simplifying when needed
  • You know how to manage obstacles and problem-solve when managing complex projects with multiple stakeholders
  • A self-starter, you work towards results, combining tenacity and urgency

Benefits

  • An ambitious employer; we only want to the best for our people!
  • Training and coaching to help develop your skills and behaviours
  • A career track like only few other companies can match
  • An excellent bonus scheme
  • Flexible and hybrid working approach (3 from the office or with customers / 2 from home)
  • Family-friendly and inclusive work environment
  • Competitive benefits package to support mental, physical, financial and social well-being
  • A competitive salary and excellent bonus structure (above market)
  • Always room for new ideas; if you have a good idea, please let us know, and you can set it in action!
Kraft Heinz logo

Kraft Heinz

3.6 Glassdoor

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico, among others. No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 37,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Founded in 2015
Chicago, Illinois, USA
27K employees (2,337 in marketing)
64% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
44.1%
Direct
39.2%
Referral
9%
Social
6.4%
Paid
1.2%

Headcount Trend

Current headcount: ~27.4K

Marketing Team

Marketing Team Size
2,063 (8% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$20M
Last Raise
$20M
Post IPO Equity, 7 years ago

Funding History

  • Jun 2019
    Post IPO Equity • $20M

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