Responsibilities

• Leading the development of the Mayor of London and GLA visual branding strategy, ensuring alignment with Mayoral priorities, statutory responsibilities, and organisational objectives
• Drive clarity and consistency across the GLA’s communications materials (including marketing, design, policy and other comms teams), ensuring the elements of the brand are used in a clear and consistent way
• Review and enforce how the brand is applied across all internal and external materials, ensuring that all communications are accurate, consistent and aligned with the brand architecture
• Manage brand and design agencies to produce high quality strategic and creative outputs
• Ensure brand assets are compliant with accessibility standards, intellectual property rights, equality duties and public sector communications requirements
• Work closely with partners (internal, external and across the GLA Group) to identify and take advantage of more audience touchpoints
• Lead the development and ongoing evolution of the Mayor of London and GLA visual branding strategy, ensuring alignment with Mayoral priorities, statutory responsibilities and organisational objectives
• Deliver the brand and logo architecture across the GLA Group, driving clarity and consistency while recognising the distinct roles of functional bodies.
• Monitor and enforce brand application across all external and internal communication materials, ensuring accuracy, visual consistency and alignment with agreed brand architecture and attribution requirements.
• Establish and oversee robust brand governance frameworks ensuring compliance with accessibility standards, equality duties and public sector communications requirements.

Requirements

• Significant experience of delivering branding strategy within a large, complex and high-profile organisation, ideally with experience managing a re-brand or roll-out of a new brand.
• Proven project management capability, with experience planning and delivering complex, multi-workstream branding initiatives—ensuring strong organisation, clear milestones and effective cross-team coordination.
• Demonstrable experience of setting brand architecture and governance frameworks across multi-stakeholder environments.
• Strong understanding of political context and the ability to manage reputational risk within a public sector setting.
• Experience of advising senior leaders and influencing decision-making at executive level.
• Proven track record of leading integrated communications across PR, digital, marketing and stakeholder engagement.
• Experience commissioning and managing agencies, with a focus on quality, performance and value for money.
• Strong analytical capability, with experience using audience insight and performance data to shape strategy.
• Excellent written and verbal communication skills, with the ability to articulate brand positioning clearly and persuasively.
• Commitment to equality, diversity and inclusion, and to public service values.

Preferred

• Desirable and Other Considerations – Strong understanding of political context and/or managing reputational risk within a public sector setting.
• Analytical capability, with experience using audience insight and performance data to shape strategy
• Hands-on experience with design products such as Adobe or Canva

Benefits

• GLA staff are hybrid working up to 3 days a week in our offices and remotely depending on their role. As part of this, you will need to split your time between home working and coming into the office.
• In addition to a good salary package, you will be paid every four weeks, providing frequent salary payments.
• We also offer an attractive range of benefits including 30 days’ annual leave, interest free season ticket loan, interest free bicycle loan and a career average pension scheme.