Brand Manager

Leeds, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 1 month ago

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Job Summary

Own brand growth through strategy, NPD and cross-channel execution for an FMCG business in the UK/Ireland, anchored in shopper insight and ROMI focus.

  • Brand strategy and three-year innovation funnel ownership to align with growth objectives.
  • Lead NPD/EPD and packaging development with cross-functional teams to translate insights into concepts.
  • Coordinate integrated campaigns across digital, social, PR and trade, and optimize based on category and retailer performance.

Job Description

  • Develop and execute annual and long-term brand strategies aligned to business growth objectives
  • Use consumer, shopper and market insight to identify opportunities for innovation and brand growth
  • Lead branded NPD and EPD projects in partnership with Innovation and Category teams
  • Own and manage the three-year branded innovation funnel
  • Support integrated marketing campaigns across digital, social, PR, shopper and trade channels
  • Manage agency relationships to deliver high-quality creative, media and campaign activity
  • Lead packaging design development and artwork approval processes
  • Analyse category, retailer and competitor performance to support strategic decision-making
  • Support retailer presentations, range reviews and joint business planning with commercial teams
  • Monitor campaign, digital and social media performance to optimise engagement and effectiveness
  • Experience in a Brand Manager or Assistant Brand Manager role within FMCG, ideally food
  • Strong understanding of UK and/or Irish grocery retail and shopper behaviour
  • Experience working with consumer and market data sources such as Kantar, Dunnhumby, Bord Bia or EPOS
  • Strong brand-building capability with experience developing positioning, campaigns and consumer propositions
  • Comfortable interpreting sales and market data to identify trends and opportunities
  • Creative and innovative approach with experience developing compelling campaigns and brand concepts
  • Strong project management skills with the ability to manage multiple priorities simultaneously
  • Confident communicator with strong stakeholder management skills
  • Collaborative approach with experience working cross-functionally and with external agencies
  • Curious, proactive and solutions-focused mindset with strong attention to detail
  • Car Allowance
  • Company Bonus Scheme
  • Enhanced Sick Pay
Sofina Foods Europe logo

Sofina Foods Europe

Sofina Foods Europe is a key player in the food industry, specialising in pork šŸ– and seafood 🐟 production.With operations spanning 27 locations across 6 European countries and around 9,000 employees, Sofina Foods Europe drives the success of well-known brands such as Young’s Seafood, Finnebrogue, Cookstown, Carroll’s of Tullamore and Greenland Seafood.Our focus is on delivering high-quality products while upholding the highest standards of sustainability, innovation, and customer satisfaction.With almost 30 years of experience and a clear vision to be the most successful food company in the world, we continue to grow and evolve.If you’re looking for a dynamic and rewarding career in the food industry, Sofina Foods Europe is the place to be.

Founded in 1995
Norton-On-Derwent, England, GBR
2K employees

Traffic Signals

Monthly Visitors
23.9K
Traffic Source Mix
Search
49.4%
Direct
34.6%
Referral
9.9%
Social
4.6%
Paid
1.3%

Headcount Trend

Current headcount: ~2K

Marketing Team

Median Career Experience
10.5 years
Median Tenure
4.2 years

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