Brand Manager - Retail & Experience at Audley Travel | London, UK

Audley Travel

Brand Manager - Retail & Experience

London, UK (Hybrid)

Salary Not AvailableMid Level

Posted 3 weeks ago

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Job Summary

Own retail brand expression end to end with premium in-store experiences, activations, and events across UK/US, while coordinating with agencies and PR to drive footfall and maintain brand standards.

Brand activation: deliver in-store experiences, events and activations that convert shoppers.
Campaign integration: align campaigns with retail moments, asset delivery, and PR amplification.
Partnerships and governance: brief agencies, review assets, and maintain brand architecture across physical touchpoints.

Job Description

Responsibilities

Lead the development and delivery of Audley’s brand within retail concessions, from launch through to ongoing optimisation.
Define how the brand is expressed in physical environments, ensuring a premium, engaging and consistent experience.
Ensure the experience remains dynamic and evolves through seasonal updates, events and storytelling moments.
Consider the full customer journey within the environment, from initial engagement through to enquiry and follow-up.
Develop and deliver a programme of in-store activations, events and experiences that inspire and convert customers.
Provide a clear framework and toolkit to support concession managers, balancing centrally-led themes with flexibility for locally relevant activity.
Work closely with concession managers to enable high-quality local activations while maintaining brand standards.
Support the delivery of brand campaigns across UK and US markets, ensuring alignment with retail activity and key in-store moments.
Take ownership of delivering campaign activity within retail environments and activations.
Liaise with external partners (creative agency, media buying agency) to brief, review, and approve campaign assets.

Requirements

Proven brand management experience gained within premium or luxury retail brands, with a strong track record of creating engaging customer experiences that strengthen brand loyalty and elevate brand perception.
Experience delivering activations, events or customer-facing experiences is highly desirable.
Strong track record in campaign delivery, with ability to manage complex projects and ensure timely execution.
Expertise in campaign measurement, including interpreting data, tracking KPIs, and presenting actionable insights. Experience managing campaign budgets effectively, ensuring ROI and financial accountability.
Excellent stakeholder management and communication skills.
Experience managing external agencies and internal cross-functional teams.
Knowledge of PR strategy and media relations.
Highly organised, detail-oriented, and proactive.
Passionate about brand building and creative excellence.

Preferred

Experience delivering activations, events or customer-facing experiences is highly desirable.

Benefits

Holiday - 25 days rising to 30 days with length of service
A day off for your birthday
A day off for volunteering to support a charity, local support group or community work of your choice
Private Medical Insurance
Access to Healthshield health cash plan - money back for costs associated with everyday healthcare (including optical, dental, medical, prescriptions, physio), and access to medical and wellbeing resources such as a GP service, employee assistance programme and counselling
Enhanced family leave & pension scheme
Life insurance
Discounted Audley trips (for you and your friends & family) and exclusive access to staff travel discount websites
Wellhub – a wellbeing platform that gives you unlimited, discounted access to top gyms, studios, and wellbeing apps

Audley Travel

For over 25 years, we’ve listened to what people want to experience and how they want to feel on their travels. We shape every trip around each client’s interests and tastes, right down to the finest detail. The result? Meaningful travel experiences that stay with them long after they return home. We can do this because we’ve experienced these places ourselves. That’s why our people are so important. Everyone at Audley is united by a passion for travel that we nurture and strengthen. For example, our country specialists return to their regions regularly to test out stays and experiences. It means we have local knowledge you won’t find in guidebooks and can help people discover the authentic soul of a place. We’ve always strived to work with local people and businesses in our destinations. Not only do we feel this gives our clients the best experience, it also brings benefits to local communities. In 2020 we were made a Travelife Partner in recognition of our commitment to improving our sustainability and Corporate Social Responsibility.Life at AudleyWe offer flexibility through hybrid working, giving you the chance to split your time between home and our offices. Within the UK, choose from our historic converted mill in Witney, Oxfordshire — complete with allotments and barbecues — or our sleek London office in Shepherd’s Bush, near Westfield Shopping Centre. We also have a US office in Boston’s trendy North End. Regular socials take place at each office, providing time to connect with others away from work.We welcome and celebrate differences and encourage everyone to bring their true selves to work. Our global diversity, equity, and inclusion group, Unify, was set up to raise awareness of DE&I at Audley and identify areas we can improve on. After all, it's our people that make Audley successful. Over the years we’ve won a raft of awards, but what we’re most proud of is seeing our staff flourish and clients return to us year after year.

Founded in 1996

Witney, England, GBR

861 employees (28 in marketing)

www.audleytravel.com