Brand Manager

High Wycombe, Slough, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 days ago

Job Summary

Own and drive brand storytelling and creative direction across campaigns, translating data and strategy into customer‑led concepts, briefs, and cross‑functional collaboration.

  • Own brand narratives and campaign storytelling across channels.
  • Guide briefs and toolkits to ensure consistent delivery.
  • Collaborate with strategy, creative, and activation teams to shape customer journeys.

Job Description

Responsibilities

  • Create inspiring brand and campaign narratives rooted in customer insight, brand strategy and commercial priorities.
  • Bring brand strategy to life through clear creative briefs, toolkits and guidance, supporting consistent delivery across channels.
  • Define the look, feel and story for brand campaigns before handover to Brand Activation and Digital Activation teams.
  • Collaborate with Customer Strategy, Creative, Buying, Stores, Online and Marketing teams to shape brand ideas that support customer journeys and commercial plans.
  • Act as a quality checkpoint throughout the creation process, helping to ensure concepts are customer-led, distinctive and on-brand.
  • Lead, coach and support your team members, setting clear objectives and encouraging their development.

Requirements

  • Experience in a brand, creative or marketing role, with a strong focus on concept creation and campaign storytelling.
  • The ability to turn data, insight and strategy into meaningful brand stories and creative direction.
  • Strong communication skills, with the ability to explain ideas, rationale and concepts clearly and engagingly.
  • Experience briefing and guiding Creative, Digital or Activation teams to bring brand concepts to life.
  • Good commercial awareness and an understanding of customer-led marketing within a retail or consumer-facing environment.
  • A collaborative approach, with the ability to build strong relationships, influence stakeholders and support others to deliver great outcomes.

Benefits

  • 25 days holiday plus bank holidays.
  • Discretionary Bonus – We love to share our success with you!
  • Access to Stream, to support your financial wellbeing needs, giving you more control and flexibility with your pay.
  • Hybrid Working! 3 days office and 2 days off-site.
  • Access to our TPS Perks which offers you a variety of saving and discount options.
  • Buy & Sell Holiday scheme and Life Assurance.
  • 20% staff discount, as well as discounts at Superdrug and Three Mobile.
  • Round the clock support from our partnership with RetailTrust.
  • Cycle to work scheme for those who don’t mind riding up the hills of High Wycombe.
The Perfume Shop logo

The Perfume Shop

Founded in 1992, The Perfume Shop has grown from three stores in Birmingham Bullring, Belfast and Milton Keynes to over 200 locations across the UK and Ireland. We offer a wide range of designer brands, classic and celebrity fragrances, aftershaves and body products at competitive prices, supported by outstanding service both in store and online. Around 200 colleagues are based at our Head Office in High Wycombe, with a further 70 at our Distribution Centre in Dunstable.Driven by our passion for perfume and people, we strive to deliver the most knowledgeable fragrance expertise on the high street. Our highly trained teams ensure every customer receives exceptional service, helping make The Perfume Shop the nation’s favourite offline and online perfume retailer.We are deeply committed to our people, our Perfume People. We prioritise fair pay and a supportive working environment and are proud to be recognised as a UK Top Employer by the Top Employers Institute. We actively support social responsibility initiatives, partnering with charities including Alzheimer’s Research UK, Look Good Feel Better, Operation Smile and the Marie Keating Foundation. We also champion environmental sustainability through initiatives such as bottle recycling, multibrand refill stations and eco-friendly online packaging.Established in 1841, AS Watson Group is one of the world's longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.

Founded in 1992
High Wycombe, England, GBR
1.7K employees (48 in marketing)

Marketing Team

Marketing Team Size
48 (3% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
1.8M
Monthly Google Ads Budget
$27.9K
Traffic Source Mix
Search
51.1%
Direct
13.8%
Referral
6.7%
Social
5.3%
Paid
14.2%

Headcount Trend

Current headcount: ~1.7K

Recent News

The Perfume Shop logo

Brand Manager

The Perfume Shop · High Wycombe, Slough, UK · Hybrid