Responsibilities

• Brand Strategy
• Set the brand strategy. Define MVA's positioning, promise and personality, and a multi-year plan to grow brand awareness, trust and preference in our priority markets.
• Know our families. Lead research into parents and students across regions — what they want from a school, what holds them back from online education and what would make MVA their first choice.
• Shift perception. Build the narrative that repositions online schooling from fallback to first choice, backed by proof: outcomes, teacher quality, student stories and third-party recognition.
• Own the brand system. Keep the visual identity, tone of voice and messaging framework clear, current and used well by every team and partner.
• Build reputation. Grow the partnerships, awards, press, alumni and parent advocacy that make an established school feel established.
• Measure what matters. Track brand health — awareness, consideration, sentiment, share of voice and referral — and report on how brand is driving enquiries and enrolments.
• Campaigns and content
• Capture the school in action. Plan and film or photograph lessons, events, student achievements and teacher stories — often remotely, working with families and staff across time zones.
• Create content. Write, edit and produce short-form video, social posts, articles, case studies, email and web copy that shows what an MVA education really looks like.

Requirements

• Proven experience in brand management or brand marketing, ideally with at least 5 years in the field
• A track record of setting brand strategy and delivering it through campaigns that moved perception and growth
• Strong hands-on creative skills: you can shoot and edit video, take good photos and write compelling copy yourself
• Experience running multi-channel campaigns end to end, including budgets and reporting
• Comfort with data — you use research and metrics to make decisions and prove impact
• Excellent written and spoken English, and the ability to present ideas to senior leaders
• This role offers the freedom to work from wherever you live! We meet up in person four times a year in London, which is a great way to connect with colleagues face-to-face. Travel and accommodation for these meetups are self-funded.
• As this is a remote role, you will be required to have a suitable home-working set-up which should include a good internet connection. This is the responsibility of all employees. Laptop, monitor, keyboard and mouse are provided by MVA for HQ roles.
• All remote employees are required to agree to our policies, including agreeing to cyber security software.
• MVA is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS). As part of our Safer Recruitment Policy, online searches will also be carried out as part of due diligence checks ahead of any interviews.

Preferred

• Experience in education, edtech or another high-trust, parent-led purchase
• International marketing experience across several regions or cultures
• Familiarity with tools such as Canva, CapCut or Premiere, and social and web analytics platforms
• Experience building a brand for a growing organisation, not just maintaining an established one