Brand Manager- Implementation (FTC)

London, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 4 weeks ago

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Job Summary

Own global brand rollout and governance across channels and markets, turning strategy into practical, on-brand execution with strong cross-functional collaboration.

  • Brand Execution: Own multi-channel rollout and consistency across digital, product, marketing, partnerships and physical environments.
  • Guidance & Ops: Translate strategy into actionable plans, approve outputs, and manage agency partners for quality control.
  • Cross-Functional Alignment: Partner with Product, Digital, Marketing, Comms and Regional teams to embed the brand and resolve rollout risks.

Job Description

Responsibilities

  • Lead the implementation of our refreshed global brand across multiple channels, markets and touchpoints
  • Translate brand strategy and guidelines into clear, practical rollout plans that teams can deliver against
  • Drive consistent application of the brand across digital, product, marketing, partnerships and physical environments
  • Partner with teams across Product, Digital, Marketing, Regional Marketing, Comms and Partnerships to embed the brand
  • Act as the day-to-day brand lead for implementation queries, providing clear and confident guidance
  • Work closely with the Project Manager to deliver rollout plans on time and to a high standard
  • Review and approve brand applications, ensuring consistency and quality across all outputs
  • Identify risks, inconsistencies and opportunities to improve brand execution
  • Support the development of brand guidelines, toolkits and templates to enable wider teams
  • Help teams understand how to apply the brand in practice through clear guidance and support

Requirements

  • Strong experience in brand implementation, brand management or marketing operations
  • Proven track record of delivering large-scale brand rollouts or transformation programmes
  • Experience working across multi-channel, global brand ecosystems
  • Ability to translate brand strategy into clear, practical execution
  • Strong stakeholder management skills across senior and cross-functional teams
  • Excellent attention to detail and a strong focus on brand consistency
  • Experience working in fast-paced, delivery-focused environments
  • Confidence managing multiple priorities and workstreams
  • Collaborative, proactive and solutions-focused approach
  • Ability to balance brand standards with commercial and operational needs
Collinson logo

Collinson

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide. We deliver market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million end consumers. We are also the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,800+ airport lounges and travel experiences in 841 airports in 146 countries Private ownership means we can focus on the values that are important to us. These drive everything we do and result in us acting with integrity and agility while making long-term investments and decisions.

Founded in 1989
London, England, GBR
2K employees (131 in marketing)