Responsibilities

• Develop and execute brand promotion plans, including integrated online and offline promotional strategies;
• Plan and drive product marketing initiatives from conception to launch;
• Lead brand and creative planning and execution;
• Manage content marketing, overseas social media promotion, and KOL relationships;
• Oversee integrated marketing, including new product planning, launch strategies, and go-to-market campaigns;
• Plan and execute localized marketing campaigns in overseas markets.

Requirements

• Bachelor's degree or above in Advertising, Marketing, or a related field;
• 5+ years of consumer brand marketing experience in the UK;
• Strong track record in brand creativity, planning, and promotion;
• Access to extensive overseas media and KOL networks;
• Proven experience planning and executing a range of brand marketing campaigns;
• Demonstrated record of successful brand marketing in the UK;
• Deep understanding of UK culture and local market nuances.