Responsibilities

• Help develop and deliver the strategic growth plan for Hartley’s, challenging thinking and identifying new opportunities for the brand.
• Use consumer, market and performance data, including Kantar, IRI and EPOS, to identify insights and shape growth plans.
• Develop and manage a three-year innovation pipeline, identifying consumer and flavour trends and translating them into exciting new product opportunities.
• Lead NPD and other key projects from concept through to delivery, ensuring they meet quality, commercial and strategic objectives.
• Bring cross-functional teams together and influence stakeholders across Marketing, Sales, NPD, Operations and Supply Chain.
• Develop compelling marketing plans that drive brand value, sales and profitability.
• Present plans internally and to retailers to build excitement, gain alignment and secure commitment.
• Build strong relationships with external agencies and partners to deliver excellent creative and marketing activity.
• Own and monitor marketing expenditure, ensuring we maximise the return on every pound spent.
• Take responsibility for elements of the brand P&L, identifying opportunities to improve profitability while protecting the value and equity of the brand.

Requirements

• 2+ years’ brand or marketing management experience within FMCG.
• A degree at 2:1 or above; a degree in Marketing or Business would be desirable.
• Strong commercial acumen and an understanding of what drives brand growth and profitability.
• Experience of managing projects and working cross-functionally.
• Excellent written and verbal communication skills, with the confidence to influence and engage stakeholders at all levels.
• The ability to work comfortably with ambiguity and adapt quickly to change.
• A self-starting approach, with the ability to work independently and take ownership.
• The resilience and determination to keep projects moving and overcome challenges.
• The ability to motivate and influence others.
• A genuine passion and drive to succeed, with a strong focus on delivering results.

Preferred

• A CIM qualification and project management experience would be advantageous.