Brand Manager at Greater London Authority | London, UK

Greater London Authority

Brand Manager

London, UK (Hybrid)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own and govern the Mayor of London and GLA brand across architecture, governance, and audience touchpoints, aligning with political priorities and public-sector requirements while coordinating with partners and senior teams to protect reputation and drive consistent brand experience.

Brand governance: establish architecture, guidelines, and toolkits adopted across City Hall and partner organisations.
Senior stakeholder advisory: guide Marketing, Mayoral leadership, and policy teams on visibility and risk.
Brand asset management: oversee intellectual property, trademark protection, and asset delivery with governance colleagues.

Job Description

Brand governance: establish architecture, guidelines, and toolkits adopted across City Hall and partner organisations.
Senior stakeholder advisory: guide Marketing, Mayoral Head of Marketing & Brand, Mayoral Head of Digital, and policy teams on visibility and risk.
Brand asset management: oversee intellectual property, trademark protection, and asset delivery with governance colleagues.
Brand delivery: commission and manage creative, design and media agencies for identity development and execution.
Brand monitoring: enforce application across external and internal communications for accuracy and consistency.
Partnerships: identify and support opportunities that advance the Mayor’s strategic priorities.
Cross‑organisational collaboration: build relationships across External Relations, the Mayor’s Office, policy units, functional bodies and delivery partners for coherence in high‑profile work.
Guidance on audience engagement: advise on visibility, reputational risk and audience perception using data to inform decisions.
Guideline adoption: manage development and rollout of brand guidelines across City Hall and partners.
Opportunity to deliver cohesive branding: work with policy teams to unify branding across all audience touchpoints.

Greater London Authority

The Greater London Authority (GLA) is the strategic authority for London, working to implement the policies of the Mayor and support the London Assembly in holding the Mayor to account. We have over 1,300 staff, headquartered at City Hall in the Royal Docks.Some of us work directly for the Mayor or Assembly as part of the Mayor’s Office or Assembly Secretariat, though most colleagues work in one of the following directorates:•Chief Finance Officer’s Directorate: working with the Chief Finance Officer to deliver the GLA’s financial functions. •Communities and Skills: health, education, youth, civil society, sport, skills, employment, communities and social policy.•Good Growth: economic development, culture and creative industries, transport infrastructure, planning, regeneration, environment and energy.•Housing and Land: property, Royal Docks development, housing, investment and building safety.•Resource and Business Improvement: digital, People Function and facilities.•Strategy and Communications: resilience, public affairs and strategic partnerships, external relation and strategy, insight and intelligence.The GLA is part of the GLA Group, which includes Transport for London, the London Fire Brigade and the Mayor’s Office for Policing and Crime.We know London’s diversity is its biggest asset. That’s why we do all we can to reflect this at all levels of the organisation. We welcome applications from everyone.For new vacancies and more information about working with us please visit https://www.london.gov.uk/take-part/working-city-hall/current-vacancies

Founded in 1999

London, England, GBR

1.7K employees (128 in marketing)

www.london.gov.uk