Brand Manager – GI Oncology
London, UK (Unknown)
Posted 1 day ago
Job Summary
Own and deliver portfolio priorities across in-market and pipeline indications, translating strategy into measurable execution while optimizing customer engagement, leveraging data, agile testing, and AI-enabled innovations, and managing agencies within ABPI and AstraZeneca governance.
- Lead development across the full portfolio and ensure delivery of strategic plans
- Elevate customer engagement through optimized journeys and channels
- Apply agile, test-and-learn approaches to improve experience and impact
Job Description
Responsibilities
- You will lead the development and delivery of strategic priorities across the portfolio, spanning both in-market and pipeline indications. Taking a portfolio-wide perspective, you will identify synergies and interdependencies, anticipate implications across plans and make clear, insight and data-led recommendations. You will translate strategy into focused execution with defined measures of success and be accountable for delivery, impact and the effective allocation of investment.
- You will play a key role in evolving how we engage customers across the portfolio. You will support the team in levelling up on customer engagement through optimising customer journeys and channel approaches that create connected and seamless experiences.
- You will champion an agile, data-led test-and-learn mindset, using insights and performance data to continuously improve customer experience and impact.
- You will proactively identify opportunities to simplify, improve and innovate, harnessing AI-enabled solutions, emerging technologies and new channels to enhance engagement and outcomes.
- You will manage agency relationships, budgets, timelines and governance requirements, ensuring all activities are delivered in line with ABPI requirements and AstraZeneca processes.
- Success will require adaptability, resilience and personal accountability, maintaining momentum and high standards in a fast-changing environment.
Requirements
- Degree qualified or equivalent professional background
- Background in pharmaceutical marketing or healthcare consultancy
- Proven ability to develop and deliver strategic plans
- Strong capability in integrated customer engagement across channels
- Working knowledge of the ABPI Code of Practice
- Knowledge of the UK market and NHS environment
Preferred
- Oncology experience, preferably within GI
- Experience mapping customer journeys, segmenting audiences and developing engagement plans tailored to customer needs
- Familiarity with budget tracking
- Experience working in an agile, test-and-learn environments.
- Track record of managing external agencies
AstraZeneca
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
