Responsibilities

• Brand strategy and planning - Support the Senior Brand Manager in developing and implementing brand strategy and integrated brand plans.
• Translate business and customer priorities into clear brand objectives, strategic recommendations and actionable plans.
• Connect brand activity across business units, identifying opportunities for greater consistency, collaboration and impact.
• Bring external thinking, competitor awareness, and category insight into brand planning and decision-making.
• Prepare clear strategic materials and recommendations for stakeholders, taking the complex and making it simple.
• Brand architecture and naming - Support the development and application of brand architecture across products, services, propositions, partnerships and customer experiences.
• Lead or support naming projects from brief and strategic criteria through to stakeholder alignment, evaluation and recommendation.
• Provide clear guidance and expertise on how the brand should be structured, presented and endorsed across the business.
• Work with relevant legal, risk and compliance partners to support appropriate brand protection and governance.
• Help maintain practical frameworks, principles and guidance that enable teams to make consistent brand decisions.

Requirements

• You’ll bring a wealth of brand management experience gained in 2 or more complex businesses
• Significant hands-on experience leading and delivering brand strategy, brand architecture, naming and integrated brand planning within complex organisations.
• Proven experience operating at a senior level, acting as a trusted adviser on brand matters and influencing decisions across a broad range of stakeholders.
• Extensive experience developing and applying brand architecture frameworks across products, services, propositions or portfolios.
• Strong experience leading naming projects, from strategic development and evaluation through to recommendation and implementation.
• The confidence and credibility to engage senior stakeholders, challenge constructively and provide expert brand counsel.
• A strong understanding of how brand strategy translates into effective campaigns, with a good working knowledge of paid, owned and earned media
• Excellent strategic thinking, communication and commercial judgement, with the ability to simplify complex issues and turn them into clear, actionable recommendations.
• Highly organised, collaborative and outcome-focused, with the ability to manage multiple priorities in a fast-paced environment.
• A strategic problem-solver with a real passion for Brand.

Preferred

• Ideally experience gained within a customer champion brand, or a complex multi-brand organisation where navigating brand architecture and competing business priorities is a critical part of the role.

Benefits

• - 25 days holiday pro rata - An enhanced pension plan and life insurance - Many other benefits and online discounts