Responsibilities

• Development of annual brand plans, ensuring clear strategic alignment with global & UK portfolio growth priorities and commercial objectives
• Guardian of the brand P&Ls - optimising strategy, investment, pricing & promotions across channels & SKU mix while monitoring brand performance and implementing corrective actions
• Manage and track the A&P budgets for the brands including regular meetings with finance and budget owners to track spend
• Lead and champion the brands amongst key internal & external stakeholders, supporting the Head of Emerging Brands to shape the direction and growth of the portfolio
• Cross-functional collaboration: Engage, influence and collaborate with internal cross-functional partners across Insights, Customer Marketing, Sales, Supply Chain, Legal, Finance and Global teams. Translate brand strategies into actionable plans that support effective execution across the business.
• Lead productive working relationships with external agency partners (PR, creative, media and BTL)
• Collaborate closely with Global brand teams on portfolio strategy and NPD
• Act as a role model of B-F values - support a Diverse and Inclusive culture where different perspectives are encouraged and individuals feel connected and valued
• Drive for results
• Bring the brand plans to life by delivering best in class communication strategies and activation plans, partnering closely with the UK cross-functional team (Customer Marketing, Advocacy and Commercial) and Global team

Requirements

• Marketing or related qualification (or equivalent experience)
• FMCG/Spirit/CPG background
• Experience in executing ATL and BTL activities
• Commercial acumen, P&L literate
• Passion for brands and able to translate this into an “ambassador” style of attitude and behaviour to the rest of the organisation

Preferred

• What Makes You Unique Passionate brand builder: brings energy and conviction to inspire others Curious and data-driven: keeps close to consumer, category and cultural trends Agile self-starter; works with pace ownership and adaptability Strong cross-functional collaborator: builds positive working relationships across teams and partners effectively to deliver shared goals.

Benefits

• Total Rewards At Brown-Forman, we believe in recognizing the bold ideas, ethical decisions, and winning results that make the company’s short- and long-term success possible. This recognition comes in many forms, to include your base salary, holiday bonus, and any incentives you may earn.
• What We Offer Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.