Responsibilities

• Own the brand activation roadmap and set campaign objectives that align with strategic priorities, customer segments, and commercial goals.
• Act as brand custodian, signing off all messaging, tone, and visual identity.
• Ensure every touchpoint reflects Multifix's core promise and distinctive brand codes.
• Implement product brand architecture.
• Build and manage a credible network of carpentry influencers and creators.
• Spend significant time in the field creating authentic relationships that drive long-term advocacy.
• Act as the voice of the trade — gathering insights from on-site visits, merchants, and events.
• Feed intelligence into strategy, marketing priorities, and campaign direction.
• Work closely with the Marketing Manager (delivery lead), Digital Communications Executive, and external agencies to translate objectives into execution.
• Balance boardroom strategy with boots-on-the-ground delivery.

Requirements

• A proven track record in brand strategy, activation, or ambassador programmes.
• Experience with influencer marketing or creator engagement (B2B or B2C).
• Strong strategic thinking, with the ability to turn insight into actionable plans.
• Excellent verbal and written communication skills; confident public speaker.
• Understanding of brand governance and the ability to maintain consistency across multiple channels.
• Ability to work autonomously in a lean team and thrive in a fast-paced, dynamic environment.
• A flexible, field-focused approach — comfortable proactively identifying and attending on-site and trade events.

Preferred

• Experience in construction, trade, or related B2B sectors
• Familiarity with content marketing frameworks and multi-channel campaigns

Benefits

• Company pension
• On-site parking