Brand Manager - Activia

London, UK (On-site)

£45K/yr – £55K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own Activia UKI brand performance and market expansion through data-driven plans and high-impact launches that align with global strategy and the AOP.

  • Own NS, volume growth, share, and GM improvement with cross-functional execution and market insight.
  • Lead high-priority brand innovations and launches aligned to long-term strategy and competitive positioning.
  • Coordinate collaboration across commercial teams and communications to deliver the annual plan and key R&O milestones.

Job Description

Own Activia UKI brand performance and market expansion through data-driven plans and high-impact launches that align with global strategy and the AOP.

  • Own NS, volume growth, share, and GM improvement with cross-functional execution and market insight.
  • Lead high-priority brand innovations and launches aligned to long-term strategy and competitive positioning.
  • Coordinate collaboration across commercial teams and communications to deliver the annual plan and key R&O milestones.

Note: This summary focuses on core brand ownership and delivery streams rather than process steps or generic attributes.

Danone logo

Danone

Danone is a leading global food and beverage company operating in three health-focused, fast-growing, and on-trend Categories: Essential Dairy & Plant-Based products, Waters, and Specialized Nutrition. With a long-standing mission of bringing health through food to as many people as possible, Danone aims to inspire healthier and more sustainable eating and drinking practices while committing to achieve measurable nutritional, social, societal, and environment impact. Danone has defined its “Renew” strategy to restore growth, competitiveness, and value creation for the long-term. With almost 90,000 employees, and products sold in over 120 markets, Danone generated €27.6 billion in sales in 2023. Danone’s portfolio includes leading international brands (Actimel, Activia, Alpro, Aptamil, Danette, Danio, Danonino, evian, Nutricia, Nutrilon, and Volvic, among others) as well as strong local and regional brands (including AQUA, Blédina, Bonafont, Cow & Gate, Mizone, Oikos and Silk). Listed on Euronext Paris and present on the OTCQX platform via an ADR (American Depositary Receipt) program, Danone is a component stock of leading sustainability indexes including the ones managed by Moody’s and Sustainalytics, as well as MSCI ESG Indexes, FTSE4Good Index Series, Bloomberg Gender Equality Index, and Access to Nutrition Index. Danone’s ambition is to be B CorpTM certified at a global level in 2025.

Founded in 2009
Paris, Nouvelle-Aquitaine, FR
61K employees (5,573 in marketing)

Traffic Signals

Monthly Visitors
455K
Traffic Source Mix
Search
44.9%
Direct
34.7%
Referral
11.4%
Social
7.9%
Paid
0.9%

Headcount Trend

Current headcount: ~69.3K

Marketing Team

Marketing Team Size
4,862 (7% of company)
Median Career Experience
13 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$1.6B
Last Raise
$863.9M
Post IPO Debt, 12 months ago

Funding History

  • Apr 2025
    Post IPO Debt • $863.9M
  • Apr 2024
    Post IPO Debt • $700M

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