Responsibilities
- Successful development and execution of brand plans, working with the Marketing Manager across our local brands , Shreddies & Shredded Wheat, including leadership of specific initiatives to achieve objectives. In addition, there is also the potential to lead on a smaller brand.
- Using insights and data to uncover key areas of opportunity for your portfolio
- Ensuring digital, social and eCommerce are embedded in brand/communication plans
- Working collaboratively with internal stakeholders both Locally and Regionally, to manage all subjects related to the brand. Including Brand Teams, Consumer Insights, R&D, Commercial, CDT (Commercial Development Team), Finance, Supply/Demand Planning.
- Working with external agencies where required, on elements such as media planning, creative, consumer promotions and PR.
- Playing an active role in the UK brand marketing team to drive synergies across the teams
- Evaluating the effectiveness of marketing programmes adjusting plans in line with learnings.
- Budget ownership and management ensuring most effective use of spend and attention to eliminating waste.
- Managing packaging artwork changes and communication.
- Closely monitoring industry and competitor activity, to ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment.
Requirements
- Experience in Brand Manager or Assistant Brand Manager role
- Fantastic marketing experience
- Strong project management and analytical skills
- Highly organised, detailed, conscientious and a team player
- Pro-activity and enthusiasm
- Ability to influence at senior levels both internally and externally
- Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders
- Be able to run sizable, complex projects and work streams from concept to delivery
- Have prior knowledge of running multi-pronged communications programmes
- Be able to demonstrate your experience of leading new product launches
- Experience / track record in using data to evaluate the performance of your brand
Benefits
- Potential, discretionary annual bonus
- Generous pension scheme – up to 12% contribution from Nestle
- 12 flexible days on top of 25-day holiday entitlement
- 2 paid volunteering days
- A focus on personal development and growth