Brand Manager - 18 month FTC

Welwyn Garden City, Hertfordshire, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

Job Summary

Own brand leadership for Shreddies and Shredded Wheat, turning insights into integrated brand plans across digital, social, and eComm, with budget and cross-functional ownership.

  • Own brand plan development and delivery with internal teams and external agencies to drive regional consistency.
  • Build with data to identify opportunities, lead multi-channel campaigns, and measure program impact against objectives.
  • Manage budget, packaging changes, and competitive monitoring to adapt plans in a fast moving FMCG environment.

Job Description

Responsibilities - Successful development and execution of brand plans, working with the Marketing Manager across our local brands , Shreddies & Shredded Wheat, including leadership of specific initiatives to achieve objectives. In addition, there is also the potential to lead on a smaller brand. - Using insights and data to uncover key areas of opportunity for your portfolio - Ensuring digital, social and eCommerce are embedded in brand/communication plans - Working collaboratively with internal stakeholders both Locally and Regionally, to manage all subjects related to the brand. Including Brand Teams, Consumer Insights, R&D, Commercial, CDT (Commercial Development Team), Finance, Supply/Demand Planning. - Working with external agencies where required, on elements such as media planning, creative, consumer promotions and PR. - Playing an active role in the UK brand marketing team to drive synergies across the teams - Evaluating the effectiveness of marketing programmes adjusting plans in line with learnings. - Budget ownership and management ensuring most effective use of spend and attention to eliminating waste. - Managing packaging artwork changes and communication. - Closely monitoring industry and competitor activity, to ensure plans are maintained and adapted in a constantly changing, competitive FMCG environment. Requirements - Experience in Brand Manager or Assistant Brand Manager role - Fantastic marketing experience - Strong project management and analytical skills - Highly organised, detailed, conscientious and a team player - Pro-activity and enthusiasm - Ability to influence at senior levels both internally and externally - Demonstrate strong presentation skills, targeting a wide audience from customers to internal stakeholders - Be able to run sizable, complex projects and work streams from concept to delivery - Have prior knowledge of running multi-pronged communications programmes - Be able to demonstrate your experience of leading new product launches - Experience / track record in using data to evaluate the performance of your brand Benefits - Potential, discretionary annual bonus - Generous pension scheme – up to 12% contribution from Nestle - 12 flexible days on top of 25-day holiday entitlement - 2 paid volunteering days - A focus on personal development and growth

Marketing Team

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Brand Manager - 18 month FTC

Nestle Operational Services Worldwide SA · Welwyn Garden City, Hertfordshire, UK · Hybrid