Responsibilities

• Leading the UK affiliate brand strategy and execution plan, including positioning, messaging, campaign development and promotional materials
• Driving disease awareness and innovative HCP-focused marketing activities across relevant channels
• Coordinating and leading the UK cross-functional brand team to ensure alignment, momentum and delivery against timelines
• Tracking brand performance, market insights, engagement impact and spend versus budget
• Partnering with commercial, medical, market access, regulatory, finance, supply, agencies and global teams to optimise launch execution
• Contributing to forecasting and OPEX reviews, leading agency relationships, supporting key congress and promotional activities, building relationships with key external experts and providing UK input into global strategic and operating plans
• Leading the development and execution of the UK marketing strategy, for this focus brand
• Being the commercial brand coordinator across key functions, ensuring close alignment with global strategy while tailoring plans to the needs of the local market

Requirements

• A Bachelors degree in Pharmaceutical Marketing, Brand Management or related subject, or equivalent by example (an MBA is a welcome bonus)
• Significant brand-management expertise, ideally in specialty care , driving measurable growth
• A track record of launching products successfully in competitive, specialist UK markets
• Combined strategic vision with tactical know-how to develop and execute high-impact, multichannel campaigns
• Advanced analytical skills for demand forecasting, budget stewardship, market insight generation, and performance optimization
• Dermatology experience is desirable but not essential.

Preferred

• Dermatology experience is desirable but not essential.