Responsibilities

• Evolve brand and product marketing strategy, ensuring campaigns, propositions, and launches ladder up to a clear long-term direction and measurable business growth.
• Take full ownership of key initiatives from strategy through to delivery — including campaign planning, go-to-market strategy, timelines, and cross-functional coordination.
• Ensure brand investment delivers commercial impact through strong planning, prioritisation, reporting, and performance analysis.
• Lead channel strategy and budget allocation across ATL, social, PR, partnerships, and owned channels, ensuring spend is deployed for maximum return.
• Build differentiated value propositions grounded in customer insight, market understanding, and commercial opportunity.
• Create repeatable processes and ways of working across campaigns and launches to improve speed, alignment, and executional quality.
• Work across brand, growth, creative, and product teams to identify opportunities, remove bottlenecks, and improve how marketing operates.
• Define success metrics, monitor campaign and brand performance, and use insights to continuously refine strategy and execution.

Requirements

• 5+ years across brand marketing, product marketing, growth, strategy, or related roles — with strong fundamentals across campaigns, propositions, launches, and GTM.
• Commercially minded — you understand how marketing drives growth, efficiency, and business performance, and you use that lens to prioritise and make decisions.
• Strategic but highly hands-on — equally comfortable shaping big-picture direction and rolling up your sleeves to get things done.
• A strong problem solver who thrives in ambiguity — you bring clarity, structure, and momentum to complex challenges.
• Data-informed decision maker — you use customer insight, market research, and performance data to guide strategy, not just validate it.
• Multi-channel confident — comfortable across ATL, PR, digital, and owned channels, with an analytical mindset for defining KPIs and measuring effectiveness.
• An excellent collaborator who builds trust across brand, growth, product, creative, and commercial teams.
• Bias for action — you have a track record of leading initiatives, driving alignment, and delivering results in fast-moving environments.