Responsibilities

• Own and evolve Grind's brand strategy across our digital channels, hospitality sites, grocery & convenience, B2B & strategic partnerships
• Lead the development of distinctive, culturally relevant integrated brand campaigns that build awareness and consideration while driving customer acquisition, retention, and commercial growth.
• Lead brand partnerships, collaborations, and cultural activations that earn attention, build brand fame, and strengthen Grind's relevance in culture.
• Build a best-in-class customer insight function, leveraging first-party data, research and analytics to inform strategic decisions.
• Partner closely with Growth, Ecommerce and Product teams to align brand investment with commercial objectives and customer outcomes.
• Develop frameworks to measure brand performance, campaign effectiveness, customer sentiment and marketing ROI.
• Identify and experiment with emerging tools and technology, including AI, that can improve creative development, marketing effectiveness, customer understanding, and decision-making.
• In partnership with the DTC and Product teams, lead creative development across performance marketing and brand campaigns, partnerships, packaging, content and brand communications, ensuring consistency and quality.
• Manage and develop internal performance marketing and brand talent, fostering a high-performance, data-informed culture.
• Represent the voice of the customer across the business and help shape the future direction of the Grind brand.

Requirements

• Strong strategic brand leadership experience within a high-growth consumer, retail, hospitality or ecommerce business.
• A proven track record of building brands that deliver both cultural relevance and commercial results.
• Exceptional analytical skills, with the ability to translate customer and business data into actionable insights.
• Strong commercial acumen and the confidence to work alongside senior leadership on growth and business strategy.
• Experience developing measurement frameworks and making investment decisions based on evidence and performance data.
• A genuine curiosity about AI and emerging technology, and an appetite to experiment with how they can make marketing and creative work better.
• A balance of creativity and pragmatism, knowing when to trust instinct and when to follow the data.
• Outstanding leadership skills, with experience building, developing and inspiring high-performing teams.
• A genuine passion for creating exceptional customer experiences.

Preferred

• Experience building and growing omnichannel consumer brands across ecommerce, retail, hospitality and wholesale channels, with a strong understanding of the customer journey across both physical and digital touchpoints.
• Experience using AI tools across creative production, customer insight, analytics, CRM or marketing operations.
• Familiarity with attribution modelling, marketing mix modelling or brand measurement methodologies.
• Experience managing retail, hospitality or omnichannel brands.
• Existing relationships within media, partnerships or consumer brand ecosystems.
• A love of coffee, hospitality and building category-defining brands.

Benefits

• Extra Holiday: Gain an extra day of holiday for each year you spend with us, capped at 3 additional days.
• SpectrumLife: Access our confidential Employee Assistance Program (EAP) for personal and professional support.
• Referral Bonus: Earn a bonus for bringing great talent to our team (£250 for employees, £450 for managers).
• Financial support: access to interest-free, short-term loans when you need them most
• Discounts online: Up to 40% off our retail line online.
• Crew Card: Enjoy 50% off all food and drinks, plus two free coffees a day at Grind locations.
• Team Events: Participate in regular team events and enjoy a stocked office with healthy breakfast and snacks.
• Family & Friend Discounts: Special discounts for family and friends.
• Enhanced Maternity and Paternity: Enjoy enhanced maternity and paternity benefits once eligible.