Responsibilities

• You’ll translate brand strategy into practical guidance, toolkits, frameworks and assets that help teams apply the Avios brand consistently and confidently.
• Influence colleagues and partners on how the Avios brand should be represented across customer communications, digital experiences, products and marketing activity.
• You’ll support the branding of new launches, propositions and evolving business areas, helping ensure customers receive a connected and recognisable brand experience.
• You’ll review materials and provide guidance on messaging, tone of voice, visual identity and creative execution across a variety of channels and touchpoints.
• You’ll work closely with stakeholders across Marketing, Product, Retail, PR and partner organisations, helping answer brand questions and support effective decision-making.
• You’ll partner with agencies to develop and refine brand materials, ensuring outputs are practical, high quality and aligned with brand standards.
• You’ll drive the always-on digital activity for Avios brand, and support how the Avios brand is applied across websites, app and CRM to help ensure customers experience a consistent and recognisable brand across online touchpoints.
• You’ll create and support branded content that helps customers, partners and colleagues better understand Avios and how the brand should be represented.
• You’ll identify opportunities to improve brand governance, processes and ways of working, helping make it easier for teams to deliver consistent brand experiences.
• You’ll support brand application across international markets, working with partner teams as the business continues to grow and evolve.

Requirements

• You’ll bring experience from a brand marketing, brand management or broader marketing role where you've been responsible for applying and maintaining brand standards.
• You’ll have experience developing or managing brand assets, guidelines, frameworks or governance processes that support consistent brand delivery.
• You’ll be confident building relationships and influencing stakeholders across different teams, helping bring people together around a common approach.
• You’ll have experience working with agencies and reviewing creative work, providing clear and constructive feedback that improves outcomes.
• You’ll have a good understanding of digital brand application, with experience helping ensure brands are represented consistently across websites, customer journeys, always-on digital activity and other customer-facing digital touchpoints.
• You’ll have experience supporting content or asset development across websites, apps, customer communications or broader marketing activity.
• You’ll be comfortable navigating ambiguity and adapting to changing priorities in a fast-moving environment.
• You’ll have strong communication and organisational skills, with the ability to manage multiple workstreams while maintaining attention to detail.
• You’ll bring sound commercial judgement and know how to balance brand consistency with business objectives.
• You’ll be curious, proactive and motivated by finding practical solutions that help teams work more effectively.

Preferred

• Experience within travel, loyalty, retail or another customer-focused industry would be helpful.