Responsibilities

• Establish Our Visual Foundation. Lead the evolution of our brand identity, maintaining and expanding a cohesive system of typography, color, and layout standards that reflect our premium positioning
• Architect Our Brand System. Develop and implement comprehensive brand guidelines and style guides to ensure a unified visual language across digital, print, and experiential channels
• Champion Brand Consistency. Partner cross-functionally with marketing, product, and content teams to provide creative direction and ensure visual integrity across all touchpoints
• Optimize Workflow & Efficiency. Create scalable design templates and systems that enable the broader team to produce high-quality materials while maintaining brand standards
• Embrace Innovation. Contribute to creative and strategic discussions, bringing forward new ideas and staying ahead of design trends to keep Ledge at the forefront of the outdoor lifestyle category
• Operationalize Excellence. Execute high-impact design work from concept through final delivery, ensuring assets support both creative quality and business objectives

Requirements

• 4+ years of experience in brand design or identity systems, with a portfolio showcasing a sophisticated eye for layout, typography, and premium brand building.
• A strong ability to translate high-level brand strategy and business objectives into actionable, compelling visual systems.
• Exceptional attention to detail and a passion for creating pixel-perfect designs that align with a luxury aesthetic.
• Experience working effectively and collaboratively with cross-functional creative, marketing, and product teams to bring a vision to life.
• Experience with premium lifestyle, design, or direct-to-consumer (DTC) brands. Familiarity with high-end photography art direction or motion graphics is a plus.
• Mastery of Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and familiarity with digital design tools like Figma. An understanding of print production and digital best practices is essential.