Responsibilities

• Oversee media strategy in support of our undergraduate and postgraduate integrated global paid media campaigns in priority recruitment markets
• Ensure campaigns are insight and data led, audience-focused and aligned to recruitment and conversion objectives
• Provide expert support and guidance, across the full range of marketing functions including advertising; paid-media; digital communications; marketing-communications; publications; events and exhibitions
• Support Alumni and Fundraising team to develop campaigns aligned to strategic priorities
• Provide advice and draft strategic papers and briefing notes for senior management, and/or University committees, on a range of marketing-related activity which will contribute to discussion and decision-making around policy related initiatives
• Lead campaign related events activity (on-campus, off-campus and international)
• Lead and act as guardian of the University Brand
• Develop, promote and enhance the brand and visual identity by ensuring the implementation of branded campaigns, raising the University’s profile nationally and internationally
• Lead on the delivery of brand related activities retaining the prominence and positioning of Sport
• Develop key brand messages to bring clarity and consistency to all marketing communication

Requirements

• Educated to degree level or equivalent relevant Brand/Marketing Management experience and a track record of achievement in a senior marketing role
• Significant experience leading brand and campaign functions within complex organisations
• Proven experience of delivering global, multi-channel campaigns, including ownership of media strategy and planning
• Highly motivated, customer centric and comfortable operating in a fast-paced environment with competing demands
• Experience of using data and marketing insight to develop strategy
• Significant experience of leading, motivating and managing teams along with the confidence to manage complexity and challenging situations and behaviours
• Creative flair with experience of brand, campaign and print management
• Demonstrate extensive experience in significant budgets, with accountability, planning, forecasting and optimisation
• Highly developed skills in a wide range of strategic and operational marketing activities including copywriting; editing; proof-reading; identifying research opportunities; advertising and campaign planning and brand management
• Significant experience working across multiple digital marketing platforms

Preferred

• Experience of the Higher Education sector