Responsibilities - Support on the delivery of integrated multi-channel marketing campaigns from briefing through to post-campaign analysis including managing campaign timelines, content creation, budgets, approvals and reporting processes. - Lead and support the execution of key brand initiatives including the Gardeners’ World 2-for-1 campaign and wider audience engagement activity. - Act as a brand guardian, ensuring consistency of messaging, tone of voice and brand representation across all touchpoints. - Work collaboratively with editorial, acquisition, commercial, design, social, CRM, events and digital teams to deliver joined-up campaigns. - Support campaign optimisation through performance reporting, insight analysis and data-led recommendations. - Monitor audience trends, competitor activity and market insights to identify opportunities for audience growth and engagement. - Contribute ideas to support brand growth outside of seasonal peaks through partnerships, campaigns and new audience opportunities. - Work closely with Gardeners’ World Live events teams to ensure consistent brand representation across on-site activations and promotional materials. - Experience in brand marketing and campaign management. - Demonstrable experience delivering multi-channel marketing campaigns. Requirements - Experience in brand marketing and campaign management. - Demonstrable experience delivering multi-channel marketing campaigns. - Strong organisational and project management skills with excellent attention to detail. - Experience supporting and delivering brand partnerships. - Experience working collaboratively across multiple stakeholders and teams. - Strong written and verbal communication skills. - Analytical mindset with the ability to interpret campaign performance and audience insights. - Commercial awareness and understanding of audience engagement. - Understanding of digital marketing channels including CRM, social media, email marketing and content marketing. - Ability to nurture and maintain strong working relationships. - Proactive and solutions oriented. - Highly organised and adaptable. - Commercially aware and audience focused. - Collaborative and confident managing stakeholders. - Comfortable working in a fast-paced environment with multiple priorities. - Enthusiastic, curious and keen to contribute ideas and recommendations. Benefits - 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year’s which are in addition to your annual entitlement - Tailored training and development through both our inhouse learning platform and LinkedIn Learning - A progressive and transparent culture focused on your development - Flexible / hybrid working plus early finish Fridays - Cycle to work scheme - Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy - Competitive pension plans and Life Assurance - A newly renovated modern office with lots of collaborative spaces