Brand Ambassador (Champagne and Rosé)
Upper Poppleton, York, UK (On-site)
Posted 21 hrs ago
Job Summary
Own the development and execution of UK trade promotional plans for Berkmann’s wine brands, acting as a brand ambassador, building key accounts, hosting tastings, and collaborating with Sales and Marketing to drive growth.
- Lead trade activations and campaigns to elevate brand presence
- Cultivate relationships with customers and expand listings
- Monitor performance and report insights for growth
Job Description
Responsibilities
- Develop and deliver engaging promotional and activation plans that bring brand strategy to life in the UK trade
- Become a true ambassador and custodian of the brands, developing an in-depth understanding of their heritage, wines, values, and competitive landscape
- Build strong relationships with customers and identify opportunities to secure new listings and open new accounts. Ensure you successfully increase volume and improve profitability to achieve your targets.
- Spend significant time in the trade, developing a strong understanding of the UK drinks landscape and consumer behaviour
- Work with the Brand Marketing and Trade Marketing teams to create innovative campaigns, events, incentives, and experiences that make our brands stand out and drive profit and volume
- Represent and champion the brands at tastings, dinners, competitions, events, and customer activities
- Host brand dinners and tastings, confidently engaging and inspiring customers
- Work collaboratively with Sales, Marketing, and brand owners to deliver commercial and strategic objectives
- Monitor brand performance, provide regular reporting, and identify opportunities for corrective action or further growth
- Support the creation of engaging social media content from trade activity and campaigns
Requirements
- Strong knowledge and understanding of the UK wine and drinks market, across both on and off-trade
- Experience within FMCG, luxury brands or the UK drinks industry
- Excellent knowledge of rosé and champagne
- An appreciation of French culture; fluency in French would be desirable but is not essential
- Experience working with and developing consumer brands and portfolios
- A commercial, entrepreneurial approach, with the ability to identify opportunities and successfully close deals
- Excellent communication, presentation, and relationship-building skills
- Creativity and the ability to develop innovative ideas that capture attention and drive brand recognition
- Confidence hosting events, dinners, and tastings. Acting as an engaging brand ambassador
- The ability to work collaboratively with colleagues, customers, and brand owners at all level
Benefits
- A salary of up to £45,000 dependent on experience, plus a 10% bonus based on achievement of KPIs.
- 25 days annual leave (rising to 26 days after 5 years’ service and 27 days after 10 years’ service) plus bank holidays
- Company pension scheme
- Enhances Maternity and Paternity Pay
- Employee Assistance Programme
- Contribution to dental costs
- Generous staff wine discount
- A bottle of wine on your birthday and Berkmann anniversary
- £500 referral bonus
Berkmann Wine Cellars
Berkmann Wine Cellars is the UK’s leading independent agent/wholesaler. We supply the country’s restaurants and retailers with an unbeatable range, from household names like Duboeuf and Antinori to the most recherché small producers. As a family-owned company with roots in the restaurant trade, our goal remains the same as it always has been: to supply wines of outstanding character and typicity that are made to be drunk with food. Our vision is to develop our business and our range without compromising these values, and we choose to work with suppliers who share this philosophy, most of which are family-run themselves. With this in mind, we can afford to be fussy: from the humblest house wine to the grandest of grands crus, we make sure we select only the best. After all, life is too short to drink anything else!
