Birmingham Panthers Fan Communications Executive

Birmingham, UK (On-site)

£28K/yr – £30K/yrEntry LevelFull time

Posted 5 weeks ago

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Job Summary

Own social and digital content, align email and CRM, and drive fan growth from awareness to loyalty while building first-party data and a consistent voice.

  • Social ownership: platform-native content, scheduling, and growth across channels
  • Fan journey & CRM: craft journeys from sign-up to purchase, align with data strategy
  • Content strategy: source player and staff content, leverage AI for planning, measure reach, engagement, and conversions

Job Description

Responsibilities

  • Oversee and grow all social media channels day-to-day
  • Own email marketing delivery (with agency support)
  • Maintain and update the Panthers digital home/website
  • Continuously improve reach, engagement and conversion across all channels
  • Build and optimise the fan journey from awareness → sign-up → purchase > loyalty
  • Drive first-party data growth through content, campaigns and sign-up mechanics
  • Support ticket, merchandise and event sales through all channels
  • Work closely with Head of Audience Growth on CRM and data strategy
  • Capture content across training, matchdays and community activity
  • Create engaging, platform-native content and schedules for it to fit into

Requirements

  • Experience managing social media and/or digital channels
  • Have experience of working with AI to support content strategy
  • Experience creating content (Canva, photoshop, mobile capture, basic editing)
  • Understanding of email marketing and audience engagement

Preferred

  • Interest in sport, entertainment or youth culture is beneficial
  • Experience working in a small team or start-up environment is a plus
Birmingham Panthers logo

Birmingham Panthers

Proud to represent Birmingham and the West Midlands in the 2025 Netball Super League.

Founded in 2024
49 employees (9 in marketing)

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
35.8%
Direct
52.7%
Referral
6.6%
Social
4%
Paid
0.9%

Headcount Trend

Current headcount: ~49

Marketing Team

Marketing Team Size
7 (14% of company)
Marketing Roles Posted (Last 30 Days)
4

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