Birmingham Panthers Fan Communications Executive

Birmingham, UK (On-site)

£28K/yr – £30K/yrEntry LevelFull time

Posted 2 months ago

Job Summary

Own social and digital content, align email and CRM, and drive fan growth from awareness to loyalty while building first-party data and a consistent voice.

  • Social ownership: platform-native content, scheduling, and growth across channels
  • Fan journey & CRM: craft journeys from sign-up to purchase, align with data strategy
  • Content strategy: source player and staff content, leverage AI for planning, measure reach, engagement, and conversions

Job Description

Responsibilities

  • Oversee and grow all social media channels day-to-day
  • Own email marketing delivery (with agency support)
  • Maintain and update the Panthers digital home/website
  • Continuously improve reach, engagement and conversion across all channels
  • Build and optimise the fan journey from awareness → sign-up → purchase > loyalty
  • Drive first-party data growth through content, campaigns and sign-up mechanics
  • Support ticket, merchandise and event sales through all channels
  • Work closely with Head of Audience Growth on CRM and data strategy
  • Capture content across training, matchdays and community activity
  • Create engaging, platform-native content and schedules for it to fit into

Requirements

  • Experience managing social media and/or digital channels
  • Have experience of working with AI to support content strategy
  • Experience creating content (Canva, photoshop, mobile capture, basic editing)
  • Understanding of email marketing and audience engagement

Preferred

  • Interest in sport, entertainment or youth culture is beneficial
  • Experience working in a small team or start-up environment is a plus
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Birmingham Panthers

Proud to represent Birmingham and the West Midlands in the 2025 Netball Super League.

Founded in 2024
49 employees (9 in marketing)

Salaries

Posted range

£28K/yr – £30K/yr

Taken straight from the job posting.

See all Birmingham Panthers salaries

Marketing Team

Marketing Team Size
7 (14% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
2.1K
Traffic Source Mix
Search
35.8%
Direct
52.7%
Referral
6.6%
Social
4%
Paid
0.9%

Headcount Trend

Current headcount: ~49

Recent News

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Birmingham Panthers Fan Communications Executive

Birmingham Panthers · Birmingham, UK · On-site