Responsibilities

• Write high-quality, brand-aligned copy across all customer touchpoints, including tactical campaigns, seasonal events, brand launches, and peak trading periods.
• Develop engaging product descriptions, long-form features, and magazine-style content for new launches and editorial storytelling.
• Content creation - confident supporting social content including filming.
• Support the creation of campaign taglines and hero messaging that encapsulate key ideas and resonate emotionally with our audience.
• Produce educational and thought-leadership content for blogs, newsletters, and email communications.
• Translate complex skincare science into clear, benefit-led messaging that connects with our audience and reflects our expertise.
• Proof and edit all written content to ensure accuracy, consistency, and alignment with the Face the Future tone of voice.
• Support affiliate and partnership activity with relevant copy for outreach and promotional materials.
• Optimisation & Strategy
• Create and update SEO-optimised copy using keyword research and performance insights.

Requirements

• 3–4 years’ experience in a professional copywriting role, ideally within beauty, lifestyle, or e-commerce.
• Stays ahead of beauty and skincare trends to inspire fresh, relevant content ideas.
• Proven ability to adapt writing style for different audiences, formats, and channels.
• Understanding of SEO principles and how content drives traffic and engagement.
• Strong editing, proofreading, and storytelling skills with a meticulous eye for detail.
• A collaborative, proactive mindset with the ability to manage multiple priorities.
• Knowledge, experience and recommendations on how to enhance our current approach to content creation using AI tools.
• Customer-centric approach, ensuring all copy reflects our brand values and audience needs.
• Excellent communication skills and ability to work effectively across teams.
• Flexibility to support the business during busy trading periods, including occasional evenings, weekends, or bank holidays.

Preferred

• Experience growing a brand’s digital or social audience through content
• Familiarity with Google Analytics or other performance tools
• Background in beauty, skincare, or cosmeceuticals
• Retail or e-commerce experience, particularly within health and beauty
• Strong understanding of customer behaviour and buying motivators within the beauty sector
• Passionate about skincare, wellness, and staying informed on emerging trends
• Experience working with third party partners
• Motivated, creative, and positive, with a genuine enthusiasm for the Face the Future brand and community

Benefits

• Casual dress
• Company events
• Company pension
• Employee discount
• Free parking
• On-site parking
• Store discount