Responsibilities

• Develop and launch original YouTube formats that grow audiences, deepen engagement and strengthen BBC News's presence on the platform.
• Lead projects from concept through pilot production, testing and series development, ensuring ideas are editorially robust and creatively distinctive.
• Work closely with presenters, journalists, producers and editors to create repeatable, audience first formats designed specifically for YouTube.
• Use audience insights, performance data and platform expertise to refine content, improve retention and optimise viewing habits.
• Identify opportunities to transform BBC journalism, expertise and talent into innovative long-form and mid-form video experiences.
• Champion creative innovation by staying ahead of platform trends, audience behaviours and emerging creator approaches.
• Collaborate across teams to deliver formats that meet the highest editorial, creative and public service standards.

Requirements

• Proven experience developing and producing successful original video formats, series or franchises for YouTube or comparable digital platforms.
• Strong creative and editorial judgement, with a track record of taking ideas from concept through pilot and into production.
• Deep understanding of YouTube audience behaviours, content performance metrics and the factors that drive repeat viewing and audience loyalty.
• Experience working closely with on-screen talent, presenters or creators to develop engaging and authentic content.
• Strong project leadership skills, with the ability to manage multiple developments simultaneously and bring teams together around a clear creative vision.

Preferred

• Experience developing content for news, current affairs or factual programming.
• Understanding of YouTube analytics, audience development strategies and content optimisation techniques.
• Experience launching new digital brands, shows or editorial products.
• Knowledge of emerging creator formats, social video trends and platform innovation.
• Experience working within a large, multi-disciplinary media organisation.