Marketing Manager
Culinary Collective
London, UK (Remote)
ÂŁ40K/yr - ÂŁ45K/yrIn-houseFull-timeMid level4+ years exp.
4 hrs ago
B2C Marketing Manager
UK (Hybrid)
Salary Not AvailableMid LevelFull time
Posted 1 month ago
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Job Summary
Own the end-to-end B2C member journey, driving engagement, activation, and product adoption through CRM campaigns, cross-functional collaboration, and a data-led test-and-learn approach.
- Own lifecycle campaigns across messaging, journeys, and channels to improve member outcomes.
- Collaborate with Customer Success, Product, and Commercial teams to lift the end-to-end experience.
- Continuously test new channels and messaging to optimise performance.
Job Description
Responsibilities
- Owning the B2C member journey end-to-end, delivering engaging and value-driven experiences across multiple touchpoints.
- Planning, writing, building, and executing campaigns designed to drive engagement, activation, and product adoption.
- Identifying gaps and opportunities within the member journey, building lifecycle and CRM campaigns to improve member outcomes.
- Monitoring campaign and engagement performance, using data and insight to continuously optimise results.
- Presenting campaign performance, insights, and recommendations to senior stakeholders and leadership teams.
- Testing and exploring new channels, messaging, and growth opportunities using a data-led, test-and-learn approach.
- Creating compelling member-facing content across email, intranet, posters, and digital communications.
- Acting as the internal expert on member engagement, messaging quality, and customer communications.
- Supporting the development and continuous improvement of CRM journeys, marketing processes, and engagement frameworks.
- Collaborating cross-functionally with Customer Success, Product, and Commercial teams to improve the overall member experience.
My Money Matters
At My Money Matters, we work in partnership with employers across local government, the private sector and the NHS to deliver tailored financial wellbeing support that meets the needs of diverse workforces.Whether it’s helping employees navigate complex pension schemes, supporting them with future planning, or equipping them with mortgage advice, we understand that everyone's different - and so is our approach.Our platform combines expert-led financial education, personalised coaching, and a growing suite of benefits including savings & investments, mortgage advice, wills, and insurance - all designed to improve financial confidence, reduce stress, and increase employee engagement.- Empowering thousands of employees across the UK- Trusted by 400+ employers to simplify financial education- Focused on impact, inclusion, and ease of useWe’re proud to support our employer partners with first-class financial wellbeing solutions that evolve with their teams' needs; whether in the here and now, or for the future.Let’s build a more financially confident workforce, together.www.my-money-matters.co.uk
Traffic Signals
Monthly Visitors
16.8K
Traffic Source Mix
Search
33.8%
Direct
53.2%
Paid
9.9%
Headcount Trend
Current headcount: ~88
Marketing Team
Marketing Team Size
6 (7% of company)
Marketing Roles Posted (Last 30 Days)
1
