Responsibilities

• Owning the B2C member journey end-to-end, delivering engaging and value-driven experiences across multiple touchpoints.
• Planning, writing, building, and executing campaigns designed to drive engagement, activation, and product adoption.
• Identifying gaps and opportunities within the member journey, building lifecycle and CRM campaigns to improve member outcomes.
• Monitoring campaign and engagement performance, using data and insight to continuously optimise results.
• Presenting campaign performance, insights, and recommendations to senior stakeholders and leadership teams.
• Testing and exploring new channels, messaging, and growth opportunities using a data-led, test-and-learn approach.
• Creating compelling member-facing content across email, intranet, posters, and digital communications.
• Acting as the internal expert on member engagement, messaging quality, and customer communications.
• Supporting the development and continuous improvement of CRM journeys, marketing processes, and engagement frameworks.
• Collaborating cross-functionally with Customer Success, Product, and Commercial teams to improve the overall member experience.

Requirements

• Experience within B2C marketing, CRM, or lifecycle marketing, with a track record of owning campaigns end-to-end.
• Strong copywriting skills, with the ability to create clear, compelling messaging that resonates with a consumer audience.
• Experience working with CRM and marketing automation platforms to manage campaigns, journeys, and engagement reporting.
• Strong analytical skills, with the ability to interpret performance data and turn insight into action.
• A proactive, high-agency mindset with the confidence to work cross-functionally, influence stakeholders, challenge constructively, and take ownership without waiting for direction.
• High attention to detail and pride in delivering high-quality customer experiences and communications.
• Energy, curiosity, and a genuine hunger to test, improve, and continuously optimise performance.
• Experience balancing strategic thinking with hands-on execution in a fast-paced, evolving environment.

Preferred

• Experience within fintech, financial services, employee benefits, payroll, or SaaS environments.
• Exposure to public sector audiences, including NHS or local government organisations.
• Experience within a scaling or high-growth business environment.
• Experience across broader marketing channels beyond CRM and email.

Benefits

• Fully remote working, with the flexibility to work from where you perform best.
• 25 days' annual leave, increasing with tenure, plus the option to purchase up to 5 additional days.
• Your birthday off.
• Collaborative team bonus for non-commission roles.
• Pension with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings.
• Salary sacrifice schemes through Perkbox - car leasing, gym memberships, tech purchases.
• Medical cashback scheme.
• Enhanced parental leave.