B2B Subscriptions & Events Marketing Manager (Maternity Cover)

London, UK (Hybrid)

Salary Not AvailableMid Level3+ years expContract

Posted 3 hrs ago

Job Summary

Own end-to-end B2B subscriptions marketing programs including acquisition, retention, win-back, and post-event campaigns, with a focus on engagement, measurement, and ROI.

Own campaign strategy for acquisition, retention and win-back
Lead end-to-end delegate and subscriber campaigns including events and newsletters
Ensure reporting and ROI tracking with HubSpot

Job Description

Responsibilities

Running corporate subscription acquisition campaigns
Managing lapsed subscriber win-back campaigns
Running retention and engagement campaigns to reduce churn
Reporting on subscription performance and campaign ROI
Managing delegate acquisition campaigns end to end
Handling delegate onboarding and communications
Running event social media
Producing event design assets and managing event websites
Running post-event surveys and reporting
Running newsletter acquisition campaigns

Requirements

Minimum 3 years in B2B marketing, with demonstrable subscriptions marketing experience (publishing, media or membership subscriptions)
Proven track record running acquisition, retention and lapsed/win-back campaigns
Experience marketing B2B in-person events, ideally delegate acquisition
Hands-on HubSpot experience: email, forms, landing pages, workflows, segmentation, reporting
Confident design skills in Canva for digital and print

Hemming Group

The Hemming Group is a business-to-business publisher and event organiser. For more than 100 years we have produced high quality magazines, directories, exhibitions, conferences and web services, serving a diverse range of domestic and international markets.

London, England, GBR

96 employees (43 in marketing)

www.hgluk.com